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Research methodologies: learn to master them

Introduction: What is a research methodology? Research methodologies are the ultimate tool for UX design in all its different aspects and varieties, from digital design to physical UX design, from service design to customer experience, and from usability to accessibility. These research methodologies guide your research process and can...

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Stop Ignoring Qualitative Research. The definitive guide

Introduction to Qualitative Research Qualitative methodology provides an avenue for exploring the many facets of human experiences and social interactions that are often neglected by purely numerical or statistical approaches. Therefore, qualitative research is one of the cornerstones of UX research. While quantitative methods give us valuable insights through...

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Quantitative methodology: 3 scales you should master

Introduction to Quantitative Methodology Quantitative methodology, at its core, refers to the systematic investigation of phenomena using statistical, mathematical, or computational techniques. In research, this method places emphasis on objective measurements and numerical analysis of data collected through polls, questionnaires, or surveys. Such data, often presented in the form...

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How to Perform User Testing in 10 Easy Steps

User testing plays a pivotal role in the design and development process. It provides insights into how real users interact with your product and identifies potential usability challenges. However, a common misconception is that effective user testing requires a significant financial investment. This article will demonstrate that even on...

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User behavior prediction using AI. A definitive challenge

This time, we’re using AI and Quantum UX as an experiment for user behavior prediction. Please note that this is just an experiment, and we don’t have many resources (or time), but we believe it’s an intriguing experiment that, if successful, can reveal the true potential of AI as...

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Generative AI Tools: Experts View and Results (Part 4)

Best Generative Image AI Introduction(part 1) Defining the AI image generation apps to test(part 2) Top 5 AI Image Generator Analysis(part 3) Experts View and Results (this page) Generative AI Tools: Insights and analysis This is the fourth and final part of our Generative AI Tools testing. If you...

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Top 5 AI Image Generator Analysis (part 3)

Best Generative Image AI Introduction(part 1) Defining the AI image generation apps to test(part 2) Top 5 AI Image Generator Analysis(this page) Experts View and Results (part 4) AI Image Generators: User research Finally, the AI image generators page! I assume this part is the one most people will...

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Choosing the Best AI Image Generation apps (Part 2)

Best Generative Image AI Introduction(part 1) Defining the AI image generation apps to test(this page) Top 5 AI Image Generator Analysis(part 3) Experts View and Results (part 4) AI Image Generation: How to choose the best apps? This is the second part of our AI image generation case study....

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Case Study: Best Generative Image AI (Part 1)

Generative image AI is a hot topic (as well as anything related to Artificial Intelligence), and many people are eager to take advantage of these creative tools. In this case study, we conducted a thorough research process from a UX standpoint to evaluate the top 5 generative image apps...

Human Centered Machine Learning: the good and the bad

Human Centered Machine Learning: the good and the bad

Welcome to yet another article on UX and Artificial Intelligence. This time we’ll see what is human centered machine learning. But first thing first… What is human-centered machine learning? Human Centered Machine Learning, also referred to as Human-Centered Artificial Intelligence (HCAI or HAI), is an approach to developing and...

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Physical Design: A perfect set of 77 UX Heuristics

Physical design, especially industrial design, has many different ways of measuring products. However, there is a need for a unified method to perform heuristic analysis for physical design. Heuristic analysis is a fundamental part of a set of UX research methodologies. There are a variety of measurements that can...

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New UX User Categorizations to ease user research

Do we need new UX User categorizations? And if so, how and why? Are there any benefits or is it just a fad? Let’s try to answer these questions in this article. In the article HCI: Great user experiences are meant only for humans… or not? we saw how...

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What is XMI design? How does it fit in Quantum UX?

In this article, we will give a brief introduction to XMI. As if we didn’t have too many acronyms already, we keep adding more! If you have read our article Introduction to Quantum UX, it is possible that you noticed a possible shortcoming within the wide variety of concepts...

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The Great History of User Experience – Part 2

This is the second part of the article about the history of user experience, which starts with User Experience History: More than 100 years of amazing wonders. If you came to this page from an external link or search engine, we recommend you start with the first part. The...