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How to Save InVision projects in 3 steps

Now that InVision is closing, many PMs, UXers, and former InVision users are left worrying about their InVision projects, which won’t be accessible anymore. But there’s no need to worry! InVision has always featured an amazing option that allows UI designers to save their projects in various formats, including...

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AI Marketing: Create the Perfect Whooper and Make 1 Million!

Burger King is entering the AI marketing arena with considerable enthusiasm. This time, the US fast-food company has transitioned from its retro rebranding to uber-technological heights with a campaign for users of the Burger King app. The contest involves creating a perfect Whopper using their AI-based app, combining up...

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Bard becomes Google Gemini Pro 1.0. Drink the Cool AId

So the battle for AI is getting tougher, and Google can’t stay out of it. After a somewhat ignored launch of Google Bard, which met with little interest, Google renamed the Bard project to Google Gemini PRO 1.0. Will this renaming turn Google’s AI service into a competitor? And...

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Adobe Figma buyout crashed. A Huge Response Coming in 2024?

The Surprise Turn for Adobe XD The digital design landscape has been rocked by the recent developments surrounding the Adobe Figma buyout and the subsequent strategic decisions affecting Adobe XD. Here’s an in-depth look at the events that unfolded and speculation on what’s to come. The Prelude to Change:...

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Breaking News: InVision shutting down in 2024

InVision’s journey in the digital design landscape, marked by its rise, struggles, and eventual shutdown, offers a comprehensive case study of innovation, competition, and market dynamics in the tech industry. Update: for those looking to save their prototypes, we wrote a tutorial you can see on How to Save...

Reddit new design 2023: A Dynamic Shift in Digital Identity

In 2023, Reddit, a pivotal player in the digital world, undertook a remarkable rebranding journey. Reddit new design was not just a cosmetic change but a strategic shift to align with the platform’s expanding global footprint and the evolving nature of its diverse user base. This article delves into...

Q: Is UXD important for users? – Short Answer: No

Welcome to my rant/essay/discussion about the state of the art in the UX world. First, you’ve likely noticed the title of this article. It reads “UXD” (short for User Experience Design), not just UX. This is where my rant begins: the inaccuracy of terms, a prevailing sense of laziness,...

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60+ UI patterns to avoid failing in your designs

And here we are, this time the last article of the series that started with UX Patterns: Learn how to take advantage of them , then a second part with a library with definitions and examples for UX patterns (do never confuse them with UI patterns!) and finally this...

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60+ UX patterns for better UX experiences

This is the continuation on the previous article on UI Patterns vs UX Patterns . When I began the article mentioned above, my initial goal was to create a concise and straightforward guide. I intended to provide clarifications and examples to help readers, especially those new to the field...

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UX Patterns: Learn how to take advantage of them

UX patterns are one of the most common tools used by user experience (UX) designers, including myself. These patterns allow us to reference both design elements and user behavior patterns, helping us create better experiences by using methods that have been tested thousands or even millions of times. However,...

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Android UX: the new Android 14 boosts usability

Introduction to the new Android UX So the new Android UX is up. In the last post about Android rebranding, we already mentioned that both Android UI and the overall user experience will undergo some major changes. And here we are: Google has released Android 14, which improves UX...

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Facebook New Logo: 6 small differences is enough?

Facebook New Logo 2023: On the ‘meh’ side The recent unveiling of Facebook new logo 2023 and consequent rebranding has captured global attention. The announced brand’s fresh logo, with an updated wordmark and a richer color palette, should symbolize a new era. However, when digging deeper into these changes...

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Research methodologies: learn to master them

Introduction: What is a research methodology? Research methodologies are the ultimate tool for UX design in all its different aspects and varieties, from digital design to physical UX design, from service design to customer experience, and from usability to accessibility. These research methodologies guide your research process and can...

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Stop Ignoring Qualitative Research. The definitive guide

Introduction to Qualitative Research Qualitative methodology provides an avenue for exploring the many facets of human experiences and social interactions that are often neglected by purely numerical or statistical approaches. Therefore, qualitative research is one of the cornerstones of UX research. While quantitative methods give us valuable insights through...

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Quantitative methodology: 3 scales you should master

Introduction to Quantitative Methodology Quantitative methodology, at its core, refers to the systematic investigation of phenomena using statistical, mathematical, or computational techniques. In research, this method places emphasis on objective measurements and numerical analysis of data collected through polls, questionnaires, or surveys. Such data, often presented in the form...

Freepik new 2023 logo: Was it worth it?

Freepik new 2023 logo: Was it worth it?

Freepik New 2023 Logo: A Fresh Look with a Slight Miss In the ever-evolving world of design, brands must keep pace to stay relevant. As an advocate for powerful visual communication and a practitioner in the UX field, I couldn’t help but cast a critical eye over Freepik’s recent...

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Google Unveils Android New Logo 2023

The Evolution of Android’s Brand Identity Android has continually positioned itself as a pioneering force within the tech industry. From its humble origins, it has expanded into a global technology powerhouse. Its brand identity has seen several redesigns, showcasing its agility and commitment to staying relevant in a rapidly...

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How to Perform User Testing in 10 Easy Steps

User testing plays a pivotal role in the design and development process. It provides insights into how real users interact with your product and identifies potential usability challenges. However, a common misconception is that effective user testing requires a significant financial investment. This article will demonstrate that even on...