Introduction: What is a research methodology? Research methodologies are the ultimate tool for UX design in all its different aspects and varieties, from digital design to physical UX design, from service design to customer experience, and from usability to accessibility. These research methodologies guide your research process and can...
Introduction to Qualitative Research Qualitative methodology provides an avenue for exploring the many facets of human experiences and social interactions that are often neglected by purely numerical or statistical approaches. Therefore, qualitative research is one of the cornerstones of UX research. While quantitative methods give us valuable insights through...
Introduction to Quantitative Methodology Quantitative methodology, at its core, refers to the systematic investigation of phenomena using statistical, mathematical, or computational techniques. In research, this method places emphasis on objective measurements and numerical analysis of data collected through polls, questionnaires, or surveys. Such data, often presented in the form...
Freepik New 2023 Logo: A Fresh Look with a Slight Miss In the ever-evolving world of design, brands must keep pace to stay relevant. As an advocate for powerful visual communication and a practitioner in the UX field, I couldn’t help but cast a critical eye over Freepik’s recent...
The Evolution of Android’s Brand Identity Android has continually positioned itself as a pioneering force within the tech industry. From its humble origins, it has expanded into a global technology powerhouse. Its brand identity has seen several redesigns, showcasing its agility and commitment to staying relevant in a rapidly...
User testing plays a pivotal role in the design and development process. It provides insights into how real users interact with your product and identifies potential usability challenges. However, a common misconception is that effective user testing requires a significant financial investment. This article will demonstrate that even on...
Premier League Logo 2023 is here. Perhaps not a very different one, but I’m sure most fans will still like it. And for those into branding, design, typography and UI, here’s the first complete and detailed analysis on the new Premier League’s logo and rebrand UK Premier League’s Logo...
Data-Driven apps are the future of web design and development; there’s no doubt about that. But what happens when you add Quantum UX to the mix? Data-driven design is...
Introduction to Affordances: The Multidisciplinary Concept Definition and Origin Affordance is a term that is applied across various disciplines, including psychology, HCI, architecture, industrial design, and UX. The concept originally encompassed “all possible actions from/with/towards an object.” Over time, other fields, particularly those under the UX umbrella, refined this...
Attention-driven design is at the heart of crafting engaging and user-friendly interfaces. This approach is vital for user engagement, user retention, and creating effective call-to-action buttons. In the ever-evolving...
This time, we’re using AI and Quantum UX as an experiment for user behavior prediction. Please note that this is just an experiment, and we don’t have many resources (or time), but we believe it’s an intriguing experiment that, if successful, can reveal the true potential of AI as...
As a fresh evolution of Apple’s well-known innovative lineage, the new iPhone 15 is set to launch. This powerful device promises to not only revolutionize the user interface but also brings an exciting redesign of its physical design, stirring the pot of user experience (UX) and object design. Apple...
There’s something you have to acknowledge when it comes to Twitter’s Musk-era: there’s no time to be boring. Every single week, he comes up with something new. Whether it’s good or bad, remains to be seen. But in terms of “something new is cooking,” we’ve got to tip our...
Best Generative Image AI Introduction(part 1) Defining the AI image generation apps to test(part 2) Top 5 AI Image Generator Analysis(part 3) Experts View and Results (this page) Generative AI Tools: Insights and analysis This is the fourth and final part of our Generative AI Tools testing. If you...
Best Generative Image AI Introduction(part 1) Defining the AI image generation apps to test(part 2) Top 5 AI Image Generator Analysis(this page) Experts View and Results (part 4) AI Image Generators: User research Finally, the AI image generators page! I assume this part is the one most people will...
Best Generative Image AI Introduction(part 1) Defining the AI image generation apps to test(this page) Top 5 AI Image Generator Analysis(part 3) Experts View and Results (part 4) AI Image Generation: How to choose the best apps? This is the second part of our AI image generation case study....
Generative image AI is a hot topic (as well as anything related to Artificial Intelligence), and many people are eager to take advantage of these creative tools. In this case study, we conducted a thorough research process from a UX standpoint to evaluate the top 5 generative image apps...
So here we have the all-new Pepsi logo 2023. And there’s a lot to say about it! As we all know, PepsiCo has really made a name for itself. They’re one of the leading beverage and food companies with a global presence in over 200 countries and territories. And...
