So here we have the all-new Pepsi logo 2023. And there’s a lot to say about it! As we all know, PepsiCo has really made a name for itself. They’re one of the leading beverage and food companies with a global presence in over 200 countries and territories. And...
Aureliana Psicología Online is a new online psychology platform that we have been working hard on for almost 2 years. The platform was developed to meet the needs of Spanish speaking individuals who need access to mental health services at an affordable cost. Our belief that mental health services...
Google Optimize, the popular website optimization and experimentation tool, is closing down on September 30, 2023. The decision was announced by Google in a mandatory email sent to users, in which the company mentioned the move to Google Analytics 4 (GA4) as the main reason for the shutdown. The...
Interactive design is probably the most exciting area on UX. From purely digital experiences to physical UX, accessibility, IoT, and everything in between, we’re accustomed to an interactive world...
An amazing example of CX (Customer Experience) based on User Centered Design: In times of speed and automation, Jumbo fights loneliness by sticking to human factors Jumbo Supermarket, a Dutch grocery chain with over 700 stores worldwide, has implemented a unique solution to combat loneliness among the elderly by...
Welcome to yet another article on UX and Artificial Intelligence. This time we’ll see what is human centered machine learning. But first thing first… What is human-centered machine learning? Human Centered Machine Learning, also referred to as Human-Centered Artificial Intelligence (HCAI or HAI), is an approach to developing and...
The U.S. Food and Drug Administration today approved Leqembi (lecanemab-irmb) under the accelerated approval process for the treatment of Alzheimer’s disease. This new scientific advance in teh fight against...
Adobe’s acquisition of Figma has changed the design landscape of UX. The question is whether this is for the worse or the better. In this article, we’ll try to shed some light and give a preview of what’s to come. The Figma takeover background Adobe Inc. said the acquisition...
So, as the poet said, times are a-changing. But … Are we, as UX professionals, prepared for the new world of cryptocurrencies and all that it brings? Well, let us see if we can shed some light on this matter. Understanding cryptocurrencies The concept of cryptocurrency (or crypto for...
So Upwork 2021 rebranding is here, and it’s quite good! Following the trend of 2021, where many big brands are redesigning their visual identity, Upwork is also joining this bandwagon. Upwork Inc. (Nasdaq: UPWK), today announced a completely revamped brand, tagline and global campaign to broaden the platform’s appeal...
How to design a Quantum UX project? After the introductory article to Quantum UX I received some critical messages (fortunately mostly positive) and some inquiries. In general, these inquiries mostly revolved around the apparent difficulty of designing and implementing a project with Quantum UX. I hope that this article...
2021 comes with a new VISA logo. But… does it really? How far does Visa’s 2021 rebranding go? Let’s see what’s going on and what to expect VISA brand history VISA is a global payments technology company that enables fast, secure and reliable electronic payments for consumers, financial institutions,...
Physical design, especially industrial design, has many different ways of measuring products. However, there is a need for a unified method to perform heuristic analysis for physical design. Heuristic analysis is a fundamental part of a set of UX research methodologies. There are a variety of measurements that can...
We need to create better UIs for everyone. That’s a given. Yet it’s common for UX and UI designers to struggle with user interfaces that cater to people with...
Assistive technologies and accessible interfaces are two of the most important areas in user experience design, especially when considering Universal Design and Accessibility. People with Parkinson Disease (or PD, as it is also called) need special consideration, as you may imagine. Keep in mind, however, that most of these...
So Los Angeles has a new tourism brand. Do not confuse it with a city brand guideline. Instead, this is a new visual identity for the tourism side of...
Great brands are bound to great brand design. And in this case, it’s not an exception. Huggies is redesigning its brand image starting with a new visual identity design for 2021. While changes aren’t big, the Huggies company is revamping its identity with minor tweaks to its classic logo....
Artificial intelligence and UX goes hand in hand. After my posts about Quantum UX and XMI, many people contacted us asking about practical uses of Quantum UX (it’s as...
