Google Optimize Sunset: GOes Google Analytics 4 (GA4)

Breaking News: Google Optimize goes down on Sept. 30

Google Optimize, the popular website optimization and experimentation tool, is closing down on September 30, 2023. The decision was announced by Google in a mandatory email sent to users, in which the company mentioned the move to Google Analytics 4 (GA4) as the main reason for the shutdown. The...

UX and CX: Jumbo's KletsKassa

Amazing CX: Jumbo creates slow checkout lanes

An amazing example of CX (Customer Experience) based on User Centered Design: In times of speed and automation, Jumbo fights loneliness by sticking to human factors Jumbo Supermarket, a Dutch grocery chain with over 700 stores worldwide, has implemented a unique solution to combat loneliness among the elderly by...

Human Centered Machine Learning: the good and the bad

Human Centered Machine Learning: the good and the bad

Welcome to yet another article on UX and Artificial Intelligence. This time we’ll see what is human centered machine learning. But first thing first… What is human-centered machine learning? Human Centered Machine Learning, also referred to as Human-Centered Artificial Intelligence (HCAI or HAI), is an approach to developing and...

Adobe acquires Figma

Adobe buys Figma: 5 reasons for hope or doom

Adobe’s acquisition of Figma has changed the design landscape of UX. The question is whether this is for the worse or the better. In this article, we’ll try to shed some light and give a preview of what’s to come. The Figma takeover background Adobe Inc. said the acquisition...

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Is UX ready for the new cryptocurrency world?

So, as the poet said, times are a-changing. But … Are we, as UX professionals, prepared for the new world of cryptocurrencies and all that it brings? Well, let us see if we can shed some light on this matter. Understanding cryptocurrencies The concept of cryptocurrency (or crypto for...

Upwork 2021 rebranding analysis cover

Upwork 2021 rebranding: a much improved look

So Upwork 2021 rebranding is here, and it’s quite good! Following the trend of 2021, where many big brands are redesigning their visual identity, Upwork is also joining this bandwagon. Upwork Inc. (Nasdaq: UPWK), today announced a completely revamped brand, tagline and global campaign to broaden the platform’s appeal...

Build your first Quantum UX project cover image

Design your first Quantum UX project in 7 easy steps

How to design a Quantum UX project? After the introductory article to Quantum UX I received some critical messages (fortunately mostly positive) and some inquiries. In general, these inquiries mostly revolved around the apparent difficulty of designing and implementing a project with Quantum UX. I hope that this article...

new VISA logo 2021

New Visa logo in 2021? Well, kind of…

2021 comes with a new VISA logo. But… does it really? How far does Visa’s 2021 rebranding go? Let’s see what’s going on and what to expect VISA brand history VISA is a global payments technology company that enables fast, secure and reliable electronic payments for consumers, financial institutions,...

physical ux design cover

Physical Design: A perfect set of 77 UX Heuristics

Physical design, especially industrial design, has many different ways of measuring products. However, there is a need for a unified method to perform heuristic analysis for physical design. Heuristic analysis is a fundamental part of a set of UX research methodologies. There are a variety of measurements that can...

Disabled person at work using an accessible interface

Accessible interfaces: Top 25 ways for a better website

Assistive technologies and accessible interfaces are two of the most important areas in user experience design, especially when considering Universal Design and Accessibility. People with Parkinson Disease (or PD, as it is also called) need special consideration, as you may imagine. Keep in mind, however, that most of these...

great brand design: Huggies 2021

Great Brand Design: Huggies 2021 brand identity

Great brands are bound to great brand design. And in this case, it’s not an exception. Huggies is redesigning its brand image starting with a new visual identity design for 2021. While changes aren’t big, the Huggies company is revamping its identity with minor tweaks to its classic logo....

user interface design

6 years old kid amazing User Interface design skills!

So you think user interface design is difficult? Check this out: Mateo is only 6 years old and he does UI design (UID) just for fun. And not only that, he creates the UI from low fidelity wireframes, just like a pro should ALWAYS do! This is just a...

ux writing and ux upgrades cover

Perfect UX writing: AirBnB 2021 UX upgrades example

AirBnB had massive UX upgrades in 2021 and they did a master class in UX writing. The Covid 19 epidemic had a major impact on the hotel, lodging, and travel industries. For this reason, it is not surprising that AirBnB, one of the leading companies in the industry, has...

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