UX Blog
Notes on UX research, design and development from the team. Written to be useful, not to sell.
How to Grow a Website in the Age of AI Answers
Ah, the topic everybody loves: how to grow a website. Especially when you see your traffic declining and it feels like all the work…
Read the article →Is Google Losing Users? AI Overviews, Gemini and the End of “Don’t Be Evil”
We write a lot about Google here, and just as much about UX. Recently I argued that user experience is…
iPhone Duo, read as a design object
Apple announced the iPhone Duo today, its first phone that folds and its first device built around a flexible display.…
The Ultimate Guide to See AI Traffic in GA4 (and Yes, All Other Sources as Well!)
Key takeaways What counts as AI traffic in GA4 GA4 counts a visit as AI traffic when someone clicks a…
AI Skills Are Common. AI Expertise Is the Next Advantage.
AI skills got cheap the moment everyone got access. AI expertise, the theory to catch a wrong answer before it…
Are We Becoming an SEO Agency? (UPDATE!)
As of today May 19 2025, all our SEO, AEO, GEO and anything in teh intersection of AI and SEO…
From Boolean Logic to Natural Language Processing: The New Ways of Searching
The way we interact with information is undergoing a fundamental shift. For decades, the digital world operated on a system…
WordPress vs Cloudflare EmDash: Full Comparison, Pros, Cons, and Use Cases
WordPress vs Cloudflare EmDash: how the new serverless, TypeScript CMS compares on architecture, security, performance and whether it threatens WordPress.
Top 10 Reasons to Invest in High Quality Design for Your Logo and Brand
High quality design is what makes a prospect stay on your site, call you instead of a competitor and feel…
Quantum UX framework finally proven right
How the Quantum UX framework, created in 2013, anticipated generative AI: experiences generated on the fly from user behavior using…
Occam’s Razor: Keep it Simple, Stupid, Make Your Duck Happy
How Occam's Razor, KISS and the Duck Test help you solve problems and make better business decisions with the fewest…
Accessibility Fixes: Can We Fix the Ridiculous ADA Laws?
The ADA never defined digital accessibility, yet website lawsuits are exploding. A pro-accessibility take on ambiguous Title III, 'ADA vultures',…
Brand Strategy: 11 Experts Share Their Secrets
11 brand experts share how they build a brand identity from scratch: vision, values, audience, positioning and the consistency that…
WP forks ACF to create SCF, a controversial plugin
All of us involved in WordPress TRAC received an email from Matt Mullenweg informing us that WordPress.org (and by extension,…
How to Create a Timeless Logo? 5 Logo Designers Share It!
What makes a logo timeless? Five logo designers share their philosophy, plus the core elements: simplicity, versatility, relevance, memorability and…
E-Commerce Experts Reveal 17 Top Factors for User-Friendly Online Stores
An expert roundup: 17 e-commerce leaders share the key factors for a user-friendly online store. The recurring themes, synthesized into…
Shopify vs WooCommerce: 8 Key Factors to Help You Choose the Best Option
Shopify vs WooCommerce compared across 8 factors: ease of use, customization, pricing, scalability, security, support and SEO, with a verdict…
Sustainability: We Got a Great A+ Carbon Rating with 91%
So the story goes as follows: while discussing the upcoming version of our website, we talked about the need to…