Project Info
We did this project for a chiropractic company in Seattle.
In the beginning, they had the idea of creating a relationship between them, their city and the (now disappeared) NBA team Seattle Supersonics.
The requirements for this project included creating the complete brand identity (with the exception of the logo) and a website that they could replicate for the different offices they have.
They also played with the idea of having some interactive features so doctors could explain the symptoms to their patients.
Front End Strategy
Therefore, we created a custom CMS using WordPress as an engine, but using custom features that we create in the backend.
With respect to the front-end, we look for an emotional design approach. Thus, we began by investigating the psychology of pain and the losses that this pain will bring to those who suffer it.
Because of the research mentioned above, we did a selection of images and words, with an alternation of positive and negative words and messages.
For example:
“You are losing a good part of your life. You can start recovering it now!
In addition, we also create an interactive nervous system for doctors and patients, and add features such as:
- Improved SEO
- Security Enhancements
- Speed Optimization
- Fast Image Conversion and Manipulation
- Analytics and Marketing Tools
Finally, due to problems with the server, we had to create and optimize a server in a new hosting provider.
Requirements
To research alternatives that would lead the development of an easy to manage system
Strategies/Techniques
UX Research
Heuristics
Survey
Emotional Design
UI Design
Interactive System
Language Analysis
Tools
Open Office
Balsamiq
InVision
Photoshop
Sketch
Final Results:
We created an easy to manage and fun environment that any user could use, regardless of the experience (or lack thereof). We added a great deal of value on the definition of a mere creation of a website, and the client was extremely happy and excited about the results obtained.
