Public Pressure NFT Marketplace

Public Pressure set out to sell audio and video as NFTs and wanted to attract first-tier artists and labels, so the work leaned heavily on research and brand from the start. We needed a strong, modern identity that would read as credible to serious musicians, and an interface that made buying and collecting content feel as direct as any premium store, not like a technical crypto tool. That meant grounding the design in real user research and building a visual language bold enough to stand next to the artists it was showcasing.

Alongside the design work we ran a business and risk analysis of the model itself. During the project we came to see how sharp the NFT bubble could turn, and we recommended that Public Pressure accept fiat currency as well as cryptocurrency, which was not part of the original plan. The version shown here carries both options, with the emphasis on fiat, so the platform could keep selling to a wide audience whatever happened to the crypto market. That recommendation reshaped the product rather than just its screens.

The final deliverable was the complete UI design: the brand and visual system, and dozens of screens across desktop and mobile with every interaction and microinteraction defined. Public Pressure is a multinational with a presence across several European countries and its base mainly in Italy, and we worked closely with the whole team, including a CEO who stayed assertive and hands-on throughout, which kept the design decisions sharp and the direction clear.