A small and sucinct decription of the work we did for Argentina’s center left party Libres del Sur and our humble participation on everything they achieved
Project Info
Political Marketing is one of our many areas where we shine. So it was a great pleasure when Argentina’s center left party Libres del Sur asked us to work on their communication efforts.
By then, Libres del Sur was just a small but struggling political party. We started working with one of its leaders, Jorge Ceballos. After this, we work on several projects for them. Including the Consulta Popular (Popular Consultation) survey, the Maria Victoria Donda campaign, the development of communication and image in the youth wing and more.
With this project, we learned a lot. And we were very happy to see how our efforts became results in almost no time. From a small political agrupation to having several deputies in Argentina’s Congress. Because of this, they also got a lot of secretaries and other political and institutional charges.
Of course, we didn’t do this alone. They helped us all the way. And although we are proud of what we did for them, we are sure that they would have achieved what they did. Even without our help and expertise in political marketing.
Today, they separated and some of their leaders are in different parties. In addition, their own people works in their communications team. All the work displayed in this page was done between 2007 and 2010.
Requirements
There were many requirements for several different projects and political campaigns
Strategies/Techniques
Political marketing
Research
Web Design
UI Design
Development
Branding
Tools
Illustrator
Photoshop
WordPress
Analytics
Surveys
Final Results:
They obtained several deputies, many political and institutional positions and became main actors in political scene.
Maria Victoria Donda is now the President of the Instituto Nacional contra la Discriminación, la Xenofobia y el Racismo (National Institute against Discrimination, Xenophobia and Racism)
