Moving Leads Platform

A custom WordPress lead-generation system for the moving and relocation industry, integrated with Google Cloud and rolled out across more than 1,100 sites.

A lead generation company in the moving and relocation industry worked with us as its build and product partner for several years. We developed a custom WordPress lead-capture system, integrated it with Google Cloud, and deployed it across more than 1,100 individual sites, each provisioned with its own configuration.

The product captured moving leads that the client resold to moving companies. A visitor could request a quote for a household move, a vehicle move, or both, to any destination in the world. Every site ran the same lead engine, finished and fitted to its own market, so one proven system could be repeated again and again rather than rebuilt each time.

The core was a custom WordPress lead-capture plugin wired into Google Cloud, with several cloud services working behind each form. The rollout was the hard part. Every site was provisioned on its own: the plugin was configured per install with a unique Google Cloud identity, so each site’s leads flowed to the right place and stayed isolated from every other site. Sites often arrived partly built, and we finished and assembled them, then fitted the plugin and its integrations into each one.

The vehicle path was the piece we are most proud of. For moves that included a car, we built a complete make and model database covering current manufacturers and historic ones, so someone moving a classic or long-discontinued vehicle could still find it. Choosing a make loaded every model for that make, current and historical. Across several years this was our main client, and the system scaled to more than 1,100 deployed sites.

Project info

Requirements

Turn a repeatable idea into a system that could be shipped again and again: a WordPress lead-capture product for the moving and relocation market, integrated with Google Cloud, deployable across many individual sites, each isolated with its own configuration, and able to handle both household moves and vehicle moves to any destination worldwide.

Strategies & techniques

Custom WordPress plugin development · Lead capture and form design · Google Cloud integration · Third-party API integration · Per-site provisioning and configuration · Multi-site rollout at scale · Structured vehicle make and model dataset · Site assembly and finishing · Repeatable delivery workflow

Tools

Build: WordPress, with a custom lead-generation plugin at the centre and a page builder (Elementor) used to assemble and finish sites quickly. Integration: Google Cloud services, with each site connected through its own unique Google Cloud identity. Data: a structured database of vehicle makes and models spanning current and historic manufacturers, powering the cascading make-to-model selection for vehicle moves.

Final results

What began as a single build became a repeatable product deployed across more than 1,100 sites, and it was our main client for several years. Each site ran the same lead-capture engine, integrated with Google Cloud through its own configuration, handling household and vehicle moves to any destination worldwide, with a full current-and-historic vehicle database behind the car path. The scale of the rollout, not any one site, is the result worth noting.