The Cyber Centaurs project consisted in the creation of a sustainable business model that could replace a branch of an existing company.
This project encompassed a comprehensive UX process, utilizing the Design Thinking methodology centered around its three fundamental pillars: Empathy, Ideation/Creation, and Experimentation/Research.
Research was conducted using techniques such as Competitive Analysis, User Research, Behavioral Analytics, and Heuristic Evaluation of the existing site. Using the data collected, we developed a model that received approval.
Subsequently, we established a brand identity and built a fully customized, client-modifiable responsive website in WordPress to facilitate A/B and Multivariate testing.
Moreover, we devised a strategy for data acquisition in exchange for access to high-interest reports attractive to potential clients. For this purpose, we developed an easily updatable document system for the client, including User Cases, Data Sheets, and PPT files.
Additionally, we configured a custom server setup, using Apache over an NGINX backend to enhance speed and security.
The project was so successful and the outcomes so compelling that the client requested we apply the same set of tools to the original site, which is currently in progress as of this writing.
