Project Info
The Cyber Centaurs project consisted in the creation of a sustainable business model that could replace a branch of an existing company.
This project included a complete UX process, using the Design Thinking methodology and its 3 basic pillars: Empathy, Ideation/Creation, Experimentation/Research.
To this end, research was made using techniques such as Competition Analysis, User Research, Analytics Behavior and Heuristic Analysis of the existing site. With the data obtained, we devised a model that was approved.
From there, we created a brand identity and a responsive website in WordPress, completely customized and modifiable by the client until the last element to enable A / B and Multivariate testing.
In addition, we generated a strategy for obtaining data in exchange for access to high interest reports for potential clients. For this purpose, we created a document system easily updatable by the client, including User Cases, Data Sheets and PPT files.
On top of all this, we created a custom server installation, using Apache over an NGINX backend in order to improve speed and security.
The work done was so successful and the results so strong that the client asked us to apply the same set of tools for the original site, which we are doing at the time of writing this description.
Requirements
Creation of a sustainable business model that could replace a branch of an existing company, starting from zero, from branding to marketing strategy
Strategies/Techniques
Competition Research
Heuristic Analysis
User Research
Branding
UI Design
WordPress Custom Theme
Print Design
Sys Admin
Marketing Strategy
Tools
Balsamiq
Photoshop
Figma
Illustrator
Keynote / Powerpoint
InVision Studio
Hotjar
Google Optimize
Custom Survey
Final Results:
The site grew from scratch almost automatically, becoming an incredible tool for the client to focus their efforts on a narrower niche, maximizing results with less use of resources
