B2B Inventory Management Solution

The product is an enterprise platform for excess inventory, used by brands across fashion, FMCG and home goods to recover value from stock that would otherwise be discounted heavily or written off. We were responsible for the whole public experience of the platform and its marketing site: user research, information architecture, responsive UI and web design, a style guide, and the custom WordPress development that shipped it. This was the design that ran before the platform’s current version.

We started with user research and turned it into an information architecture that took a dense offering, solutions by category, product features, success stories and resources, and organised it into paths a visitor could actually follow. From there we designed the responsive interface for desktop and mobile and set it into a style guide, so the system stayed consistent as the site grew across many page types.

Every screen was delivered as an interactive prototype, first in InVision and later in Figma, with the micro-interactions designed in, so the client could click through the real flows and feel the motion before a line of code was written. We build most of our UI work this way, as a working prototype rather than static mockups. We then developed the site as a custom WordPress build, turning the responsive design into a maintainable theme the client’s own team could run.