Decoy Effect (Bait and Switch)

Added on April 17, 2020 - Category:

Technique used in marketing to attract customers to a site, application or sales location, and then change the conditions for which they were attracted in the first place. This type of scheme is the most common in deceptive sales tactics, even in countries that have specific laws that penalize those who use it (for example, Argentina and the United States).

The decoy effect is also known as the asymmetric domain effect, although in this case there is no deception, but rather variability in the user’s psychology, which is manipulated through the use of techniques related to Decision Theory. In this case, legitimate variables are introduced but intended to generate a cognitive load on the user in order to make him choose a more convenient option for the seller.

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