Dark Pattern

Added on April 17, 2020 - Category:

In User Experience, Design, and Advertising, a dark pattern is a tactic designed to trick users through seemingly legitimate behavior or display patterns, taking advantage of haste, inattention, increased frustration, sense of lack or fear of losing something.

The most common tactics are:

  • Lure Effect (Bait and Switch)
  • Hidden costs
  • Forced continuity
  • Disorientation
  • Billing negative options

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