Contour Bias

Added on April 20, 2020 - Category:

Contour Bias is a design principle we use every day, albeit usually unconsciously.

Humans have an innate tendency to prefer objects with curved contours over objects with sharp angles or corners.

This principle demonstrates that when our brain recognizes sharp angles, it activates the amygdala, a region of the brain associated with the processing of fear and emotion.

When brain activity is measured, the activation of the amygdala is directly proportional to the degree of sharpness in an object.

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