Human Centered Design and User Centered Design. Which one is better?
Let’s talk about one of of the most common doubts for those starting in UXD: the difference between Human Centered Design and User Centered design Human-centered Design or HCD...
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A / B and Multivariate Testing: Get True Results (Part 2)
Article about A/B and Multivariate Testing. If you want to start with part 1, please go to A/B and Multivariate Testing. What are they? (Part 1) Multivariate Testing (MVT) First of all, and to avoid confusion, this test is not the Multivariate analysis of variance, which is a much more...
A / B and Multivariate Testing: Get True Results (Part 1)
Note: this article about A/B Testing and Multivariate Testing methodology was updated from the 2018 original on February 12, 2021. Learning how to perform A/B and Multivariate Testing is of paramount importance for any webmaster. Here we’ll see what these techniques are, and how to use them. A true user...
UI development and Usability Theory: Why is the cursor tilted and...
UI development and Usability have a direct relationship, as no interface will be complete without proper investigation and testing. This article shows how a simple UI element we use...
The best (well, maybe worst) 5 usability failures ever
This is a subjective (and somehow funny) top 5 list of the worst and most embarrassing usability failures. The list does not include small businesses or manufacturers, only failures that caused millions of dollars of losses. We hope you find comfort if something goes wrong after reading this… 1) Samsung Note...
Intentionality in User Experience. Empathize with your users
(Note: this note has nothing to do with the concept of intentionality used by self-help or personal improvement sites) One of the most common words or concept when we are creating a user case or flow is intention, or intentionality. Of course, this is completely logical since every time...
Breaking News: UX is not UI. And that isn’t a bad thing!
Let’s say it now: UX is not UI. Period. We can usually find (especially in job offers) a search for “ UX / UI Designer ” or “UX / UI Developer”. And, of course, there are thousands of designers and developers trained in the UX area who are looking for work. Because of this, there are...
“Like” vs Bookmarks vs Favorites
In the connected world of the Web, where the information is endless and the organization systems of such information are even more unattainable (technically they are infinite), one of the most common processes is a kind of information microorganization: storage or preservation of such information This process can be...
UX Personas: A simple method to identify our users accurately
Today we’ll talk about personas or personae , from a UX point of view. For all those who dedicate to the User Experience , the concept of personas is nothing new, we use it constantly. However, for those who have just started on this fascinating path, this concept is really important....
The disciplines of User Experience: An amazing world
The disciplines of User Experience are many and really varied. Most people automatically thinks in UI (User Interface) because that’s the most common output for UX work. However, UI is just a tiny, tiny, small discipline within the vast UX universe! As an example of all this wide range...
What’s the definition of User Experience? Stop wondering!
Before we start, we need to make something clear: There are many definitions of user experience . Some as broad as the disciplines of User Experience itself. Other definitions are more narrow and simple, but not less correct. Renowned usability experts Don Norman and Jakob Nielsen present one of those definitions, perhaps the simplest and...
