Tips for Great Web Design

Looking for great web design? 5 tips you can’t ignore

When looking for a web design agency, it’s easy to fall for promises or great looking sites that can’t deliver for their clients. Let me be clear: around 50% of our clients come to us after a failed experience. They are split in three main groups: Those that opted...

UX fights COVID-19

Covid-19: Helping people fight the pandemic

Covid-19. Covid19. Yes, we know you’re already tired of reading about it and you only want this to finish. Like many people around the world, we’re worried about the whole COVID-19 pandemic. We understand the different problems that this brings for all people, no matter where in the world...

User Experience History: Apple First Computer

User Experience History: More than 100 years of amazing wonders

User Experience History is as fascinating as the evolution of culture and technology in the 20th century, as it accompanied or even led such evolution! In times where UXD is more common, some people forgot that UXD is not just UI, but much more than that! And it existed...

Tips for UI Design

UI Design: Did you know this 7 tips formula for success?

When you start a UI Design project, you know the goal and you will probably have an idea on how to achieve it. However, it’s very common to miss the mark due to different factors. Maybe overconfidence When you start a user interface design project, you know the end...

What is Growth Hacking? 7 tips for your marketing strategy

What is Growth Hacking? 7 tips for your marketing strategy

“Growth Hacking” (or GH) is one of the most interesting marketing strategies nowadays. It’s also one of those terms that mean very little to most people. However, it is a term that will become increasingly popular. A bit like the infamous UI/UX. Only that UI/UX does not exist. On...

Are Google SEO content guidelines killing real content?

Are Google SEO content guidelines killing real content?

Let’s talk about SEO content guidelines. First of all: We all love Google. And Bing, Yahoo, Yandex and all those wonderful search engines. Well, maybe not everyone does, but that’s another story. Personally, I love Google. When I say we all love Google, I mean every webmaster who lives...

Customer Satisfaction and CX Services

What is Customer Experience (CX)? Explanation and User Case

So, maybe you saw the words Customer Experience or the CX acronym somewhere and you wondered: what is this? In layman’s terms, CX (or Customer Experience) is the sum of the scenarios in which customers interact with a product or service. But of course, this is just a simplification....

Is site speed important to rank in search engines?

Is site speed important to rank in search engines?

From time to time, we are asked to improve site speed (SS for short) for websites. The reason for this is due to the belief that Google, Bing and other search engines will rank the sites higher if they load fast. Well, the question is… is it correct? And...

UX UI

What is User Experience? Great examples of UX in real life

So, you might be wondering… What is User Experience? Where can we find examples of UX in real life? How can we recognize user experience in every day’s life? In this article, we will try to answer these questions and give you some examples of how UX and UI...

Multivariate Testing and A/B Testing.

A / B and Multivariate Testing: Get True Results (Part 2)

Article about A/B and Multivariate Testing. If you want to start with part 1, please go to A/B and Multivariate Testing. What are they? (Part 1) Multivariate Testing (MVT) First of all, and to avoid confusion, this test is not the Multivariate analysis of variance, which is a much more...

A/B testing

A / B and Multivariate Testing: Get True Results (Part 1)

Note: this article about A/B Testing and Multivariate Testing methodology was updated from the 2018 original on February 12, 2021. Learning how to perform A/B and Multivariate Testing is of paramount importance for any webmaster. Here we’ll see what these techniques are, and how to use them. A true user...

The best (well, maybe worst) 5 usability failures ever

The best (well, maybe worst) 5 usability failures ever

This is a subjective (and somehow funny) top 5 list of the worst and most embarrassing usability failures.  The list does not include small businesses or manufacturers, only failures that caused millions of dollars of losses. We hope you find comfort if something goes wrong after reading this… 1) Samsung Note...

Decission path and intentionality

Intentionality in User Experience. Empathize with your users

(Note: this note has nothing to do with the concept of intentionality used by self-help or personal improvement sites) One of the most common words or concept when we are creating a user case or flow is intention, or intentionality. Of course, this is completely logical since every time...

Breaking News: UX is not UI. And that isn't a bad thing!

Breaking News: UX is not UI. And that isn’t a bad thing!

Let’s say it now: UX is not UI. Period. We can usually find (especially in job offers) a search for “ UX / UI Designer ” or “UX / UI Developer”.  And, of course, there are thousands of designers and developers trained in the UX area who are looking for work. Because of this, there are...

“Like” vs Bookmarks vs Favorites

“Like” vs Bookmarks vs Favorites

In the connected world of the Web, where the information is endless and the organization systems of such information are even more unattainable (technically they are infinite), one of the most common processes is a kind of information microorganization: storage or preservation of such information This process can be...

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