How did the controversial acronym UI/UX originate? The definitive answer
So we got used to seeing this acronym UI/UX. For anyone who is related to the world of design, marketing, and especially the development of websites and mobile applications,...
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Sustainable Design: Coca Cola shakes 2021 with first paper bottle packaging.
Coca Cola revolutionizes the world of Sustainable Design and Packaging with the first paper bottle. The bottle, designed in partnership between Coca Cola and Danish packaging design studio Paboco,...
How to do scientific research correctly in UX? A Simple 7...
Scientific research is a set of phases in the search for an answer to a problematic situation. The method is the way forward in that search. That is, the...
Quantum UX and XCI: towards a powerful UX paradigm
Updated on February 11 , 2020 from the original “A basic intro to Quantum UX and XCI in User Experience.” This article continues on Quantum UX vs Design Thinking. Top 5 differences and quick guide A few months ago we published a sneak peek of our XCI-based UX framework....
Quantum UX vs Design Thinking. Top 5 differences and quick guide
Design Thinking vs Quantum UX Due to the uniqueness of QUX and its fluid features, definitions alone may not be enough to understand how to use this paradigm. A good way to understand the difference with other frameworks or UX paradigms is a visual comparison. Since the most used...
Sensory UX: A new approach that improves user experiences
Sensory UX (aka Sensorial UX) is a new branch between the many UX disciplines. One particularity of Sensory UX is that it always existed, even in ancient times. And there were many experiments and inventions that used that paradigm. However, as a clear and more regulated UX field, it...
2021 Twitter’s New Visual Identity Loves Inclusion
Twitter presents a new visual identity based on Universal UX and inclusive design. The company wants to leave behind a very controversial year, which included accusations of spreading false news regarding the Covid-19 pandemic, influence in the government elections in the USA and even the expulsion of former President...
Inclusive UX Design: The Best Way To Reach Universal UX?
Being as we are evangelists of accessibility and inclusion, it was about time we had an article on inclusive UX design, also known as Universal UX. Here at Dorve UX we believe in total inclusion, regardless of race, creed, age or gender. In the field of User Experience, it...
MIDI gets a great modern brand design in 2021
It seems 2021 is going to be the year in which companies will renew their brand design and identity. We started the year with the Burger King and Pfizer rebranding strategies and new logos. Now it is the turn of one of the communication protocols that shaped popular culture...
What’s the difference between OKR vs KPI? A quick and fast...
Note: this article is a more developed version of the answer I gave to the question “What is the difference in ROI, KPIs, OKRs metrics?” (see original here). While...
How to identify a good design firm? 10 unmistakable signs (Part...
How to choose the best design firm for our project? Let’s see some tips to hire the best possible company to develop your brand or project. Note: This is...
How to identify a good design agency? 10 unmistakable signs (Part...
So you are looking for a design agency, but you don’t know how to select the best one for your project. Let’s face it: there are more design agencies...
Pfizer’s Cool Brand Identity Design for 2021
Pfizer is ahead of its Covid vaccine with a brand identity design that supersedes the previous one from 2009. Pfizer CEO Albert Bourla said in the official relaunch statement:“With Pfizer’s increased commitment to breakthrough science, now is the time to update our identity to reflect that reality” This redesign...
Rebranding: Burger King going strong with its 2021 retro style.
Burger King’s brand identity is undergoing a massive makeover, with a complete rebranding strategy, the first in more than 20 years. The new brand identity was created by Siegel + Gale design agency, and is based on colors inspired by its “authentic and delicious food”, making use of orange,...
Factorial design: A powerful research tool
In this article, we’ll discuss factorial design experiments, a powerful methodology any researcher must know. Like any statistical research technique, it may sound a bit heavy. Therefore, I tried to simplify the contents in order to accurately explain what is factorial design (or factorial experiments) and how to use...
25 free tools for UX, UI and web designers (2021 edition)
In this article, we’ll take a look to some free tools we can use in User Experience design and development (UXD), as well as web design. Many times we wonder how to do this or that thing. Or we invest money in services or software without knowing how useful...
Marketing campaigns: Company says goodbye to 2020 in very creative way
The sub-brand “El Pozo King” of the Spanish brand “El Pozo Alimentación” launched a very creative marketing campaign that will probably go viral in the next few days. “El...
Student with a vision impairment wins graphic design competition
You know we’re accessibility nerds. We create accessible stuff and design inclusive experiences. However, today we’ll talk about designers with vision impairments who create their own experiences. And they’re quite good at doing it! Zamarian Griffin is a young student from George Washington High School who suffers from vision...
