Marketing campaigns: Company says goodbye to 2020 in very creative way
The sub-brand “El Pozo King” of the Spanish brand “El Pozo Alimentación” launched a very creative marketing campaign that will probably go viral in the next few days. “El...
Blog
Student with a vision impairment wins graphic design competition
You know we’re accessibility nerds. We create accessible stuff and design inclusive experiences. However, today we’ll talk about designers with vision impairments who create their own experiences. And they’re quite good at doing it! Zamarian Griffin is a young student from George Washington High School who suffers from vision...
UX & Visual Accessibility: 9 golden principles to master (Infographic)
For a while we wanted to do an article about UX and visual accessibility. For those of us who develop our tasks in the world of user experience (UX),...
Top 16 Design Trends for 2021. The definitive guide to effective...
2020 and its unwanted and unexpected protagonist COVID-19 marked a year that we really want to forget. However, the need to re-create ourselves in confined contexts gave rise to...
From 0 to 3 mil. a month with just UX and...
In this article, we’ll tell how we used both UX and SEO techniques in order to create whole experiences for content based marketing campaigns. Content based marketing is one...
Get your Page Experience UX Report and beat Google before you...
If you are aware of the news, you will know that Google announced that UX will be a fundamental part of the website positioning algorithm for its search engine....
HCI: Great user experiences are meant only for humans. Or not?
Note: this is a modified extract of one of the chapters of my new book on Multidimensional User Experience or Quantum UX (QUX). Parts of this article appeared in Spanish in a previous article I wrote at UXpanol When we talk about UX or User Experience, we always talk...
20 Great UI Style Guides for Sketch, Photoshop, XD and Illustrator
UI style guides are something that always comes in handy and that will simplify our work enormously. According to Wikipedia, we can define a style guide as: A style...
5 Great UX Design Principles of Successful IT Companies
Update: you might be interested in our new list of free tools for UX, UI and Web designers. A hand curated list of 25 free resources we actually tested (we use some of them every day), so no paid links, no referrals, no bias. Hope you like it! This...
UX and Media Planning: A data driven approach to greater results
Welcome to the world of media planning and advertising! This is one of the many areas where UX plays an important role. I wrote this article in Spanish around 2016 or 2017, analyzing Latin American and Argentine markets, but I think some of the concepts may still be of...
Looking for great web design? 5 tips you can’t ignore
When looking for a web design agency, it’s easy to fall for promises or great looking sites that can’t deliver for their clients. Let me be clear: around 50% of our clients come to us after a failed experience. They are split in three main groups: Those that opted...
Covid-19: Helping people fight the pandemic
Covid-19. Covid19. Yes, we know you’re already tired of reading about it and you only want this to finish. Like many people around the world, we’re worried about the whole COVID-19 pandemic. We understand the different problems that this brings for all people, no matter where in the world...
User Experience History: More than 100 years of amazing wonders
User Experience History is as fascinating as the evolution of culture and technology in the 20th century, as it accompanied or even led such evolution! In times where UXD is more common, some people forgot that UXD is not just UI, but much more than that! And it existed...
UI Design: Did you know this 7 tips formula for success?
When you start a UI Design project, you know the goal and you will probably have an idea on how to achieve it. However, it’s very common to miss the mark due to different factors. Maybe overconfidence When you start a user interface design project, you know the end...
What is Growth Hacking? 7 tips for your marketing strategy
“Growth Hacking” (or GH) is one of the most interesting marketing strategies nowadays. It’s also one of those terms that mean very little to most people. However, it is a term that will become increasingly popular. A bit like the infamous UI/UX. Only that UI/UX does not exist. On...
Are Google SEO content guidelines killing real content?
Let’s talk about SEO content guidelines. First of all: We all love Google. And Bing, Yahoo, Yandex and all those wonderful search engines. Well, maybe not everyone does, but that’s another story. Personally, I love Google. When I say we all love Google, I mean every webmaster who lives...
What is Customer Experience (CX)? Explanation and User Case
So, maybe you saw the words Customer Experience or the CX acronym somewhere and you wondered: what is this? In layman’s terms, CX (or Customer Experience) is the sum of the scenarios in which customers interact with a product or service. But of course, this is just a simplification....
Is site speed important to rank in search engines?
From time to time, we are asked to improve site speed (SS for short) for websites. The reason for this is due to the belief that Google, Bing and other search engines will rank the sites higher if they load fast. Well, the question is… is it correct? And...
