AI Image Generators cover image

Top 5 AI Image Generator Analysis (part 3)

Best Generative Image AI Introduction(part 1) Defining the AI image generation apps to test(part 2) Top 5 AI Image Generator Analysis(this page) Experts View and Results (part 4) AI Image Generators: User research Finally, the AI image generators page! I assume this part is the one most people will...

Choosing the Best AI Image Generation apps cover image

Choosing the Best AI Image Generation apps (Part 2)

Best Generative Image AI Introduction(part 1) Defining the AI image generation apps to test(this page) Top 5 AI Image Generator Analysis(part 3) Experts View and Results (part 4) AI Image Generation: How to choose the best apps? This is the second part of our AI image generation case study....

Generative image AI cover photo

Case Study: Best Generative Image AI (Part 1)

Generative image AI is a hot topic (as well as anything related to Artificial Intelligence), and many people are eager to take advantage of these creative tools. In this case study, we conducted a thorough research process from a UX standpoint to evaluate the top 5 generative image apps...

Pepsi logo 2023 cover image

Pepsi logo 2023: unveiling a bold spirit

So here we have the all-new Pepsi logo 2023. And there’s a lot to say about it! As we all know, PepsiCo has really made a name for itself. They’re one of the leading beverage and food companies with a global presence in over 200 countries and territories. And...

UX for mental health services and psychology platforms

New disrupting psychology platform launches on March 7

Aureliana Psicología Online is a new online psychology platform that we have been working hard on for almost 2 years. The platform was developed to meet the needs of Spanish speaking individuals who need access to mental health services at an affordable cost. Our belief that mental health services...

Persuasive design: the ultimate guide for better sales cover image

Persuasive design: the ultimate guide for better sales

In the competitive landscape of today’s digital world, persuasive design has become a key concept. It’s not about manipulating users but rather guiding them towards actions that align with their needs and desires. By understanding users and applying specific design principles and techniques, designers can create experiences that resonate...

Google Optimize Sunset: GOes Google Analytics 4 (GA4)

Breaking News: Google Optimize goes down on Sept. 30

Google Optimize, the popular website optimization and experimentation tool, is closing down on September 30, 2023. The decision was announced by Google in a mandatory email sent to users, in which the company mentioned the move to Google Analytics 4 (GA4) as the main reason for the shutdown. The...

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2023 UX salaries: Latam talent is most convenient

Based on recent data gathered from employment agencies in the U.S. and Europe, it’s evident that the fervor in UX design hiring that surged in 2021 is now gradually stabilizing. This doesn’t necessarily spell doom; rather, it presents a nuanced picture of the employment landscape for UX professionals. One...

UX and CX: Jumbo's KletsKassa

Amazing CX: Jumbo creates slow checkout lanes

An amazing example of CX (Customer Experience) based on User Centered Design: In times of speed and automation, Jumbo fights loneliness by sticking to human factors Jumbo Supermarket, a Dutch grocery chain with over 700 stores worldwide, has implemented a unique solution to combat loneliness among the elderly by...

Human Centered Machine Learning: the good and the bad

Human Centered Machine Learning: the good and the bad

Welcome to yet another article on UX and Artificial Intelligence. This time we’ll see what is human centered machine learning. But first thing first… What is human-centered machine learning? Human Centered Machine Learning, also referred to as Human-Centered Artificial Intelligence (HCAI or HAI), is an approach to developing and...

Adobe acquires Figma

Adobe buys Figma: 5 reasons for hope or doom

Adobe’s acquisition of Figma has changed the design landscape of UX. The question is whether this is for the worse or the better. In this article, we’ll try to shed some light and give a preview of what’s to come. The Figma takeover background Adobe Inc. said the acquisition...

UX and crypto cover image

Is UX ready for the new cryptocurrency world?

So, as the poet said, times are a-changing. But … Are we, as UX professionals, prepared for the new world of cryptocurrencies and all that it brings? Well, let us see if we can shed some light on this matter. Understanding cryptocurrencies The concept of cryptocurrency (or crypto for...

Sensorial Branding and Meaningful UX cover image

Sensorial Branding: Deep meaningful UX for all 7 senses

Sensorial branding is a strategy to create impactful user experiences (UX) that elevate ordinary brand initiatives. Beyond mere images or names, the branding realm is expanding into a broader landscape. Brands aim not just to communicate but to deeply engage users, accomplishing this through all seven senses as defined...

Upwork 2021 rebranding analysis cover

Upwork 2021 rebranding: a much improved look

So Upwork 2021 rebranding is here, and it’s quite good! Following the trend of 2021, where many big brands are redesigning their visual identity, Upwork is also joining this bandwagon. Upwork Inc. (Nasdaq: UPWK), today announced a completely revamped brand, tagline and global campaign to broaden the platform’s appeal...

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Design your first Quantum UX project in 7 easy steps

How to design a Quantum UX project? After the introductory article to Quantum UX I received some critical messages (fortunately mostly positive) and some inquiries. In general, these inquiries mostly revolved around the apparent difficulty of designing and implementing a project with Quantum UX. I hope that this article...

new VISA logo 2021

New Visa logo in 2021? Well, kind of…

2021 comes with a new VISA logo. But… does it really? How far does Visa’s 2021 rebranding go? Let’s see what’s going on and what to expect VISA brand history VISA is a global payments technology company that enables fast, secure and reliable electronic payments for consumers, financial institutions,...