Google unveils the new Android Logo 2023 cover image

Google Unveils Android New Logo 2023

The Evolution of Android’s Brand Identity Android has continually positioned itself as a pioneering force within the tech industry. From its humble origins, it has expanded into a global technology powerhouse. Its brand identity has seen several redesigns, showcasing its agility and commitment to staying relevant in a rapidly...

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How to Perform User Testing in 10 Easy Steps

User testing plays a pivotal role in the design and development process. It provides insights into how real users interact with your product and identifies potential usability challenges. However, a common misconception is that effective user testing requires a significant financial investment. This article will demonstrate that even on...

Premier League Logo 2023 Cover Image

New Premier League Logo 2023: Redesign Analysis

Premier League Logo 2023 is here. Perhaps not a very different one, but I’m sure most fans will still like it. And for those into branding, design, typography and UI, here’s the first complete and detailed analysis on the new Premier League’s logo and rebrand UK Premier League’s Logo...

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Affordances: are you aware of its importance?

Introduction to Affordances: The Multidisciplinary Concept Definition and Origin Affordance is a term that is applied across various disciplines, including psychology, HCI, architecture, industrial design, and UX. The concept originally encompassed “all possible actions from/with/towards an object.” Over time, other fields, particularly those under the UX umbrella, refined this...

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User behavior prediction using AI. A definitive challenge

This time, we’re using AI and Quantum UX as an experiment for user behavior prediction. Please note that this is just an experiment, and we don’t have many resources (or time), but we believe it’s an intriguing experiment that, if successful, can reveal the true potential of AI as...

new iPhone 15 ergonomics and physical design analysis

The New iPhone 15: Physical Design and Ergonomics Analysis

As a fresh evolution of Apple’s well-known innovative lineage, the new iPhone 15 is set to launch. This powerful device promises to not only revolutionize the user interface but also brings an exciting redesign of its physical design, stirring the pot of user experience (UX) and object design. Apple...

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The new Twitter X Logo 2023: how much can you fail?

There’s something you have to acknowledge when it comes to Twitter’s Musk-era: there’s no time to be boring. Every single week, he comes up with something new. Whether it’s good or bad, remains to be seen. But in terms of “something new is cooking,” we’ve got to tip our...

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Generative AI Tools: Experts View and Results (Part 4)

Best Generative Image AI Introduction(part 1) Defining the AI image generation apps to test(part 2) Top 5 AI Image Generator Analysis(part 3) Experts View and Results (this page) Generative AI Tools: Insights and analysis This is the fourth and final part of our Generative AI Tools testing. If you...

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Top 5 AI Image Generator Analysis (part 3)

Best Generative Image AI Introduction(part 1) Defining the AI image generation apps to test(part 2) Top 5 AI Image Generator Analysis(this page) Experts View and Results (part 4) AI Image Generators: User research Finally, the AI image generators page! I assume this part is the one most people will...

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Choosing the Best AI Image Generation apps (Part 2)

Best Generative Image AI Introduction(part 1) Defining the AI image generation apps to test(this page) Top 5 AI Image Generator Analysis(part 3) Experts View and Results (part 4) AI Image Generation: How to choose the best apps? This is the second part of our AI image generation case study....

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Case Study: Best Generative Image AI (Part 1)

Generative image AI is a hot topic (as well as anything related to Artificial Intelligence), and many people are eager to take advantage of these creative tools. In this case study, we conducted a thorough research process from a UX standpoint to evaluate the top 5 generative image apps...

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Pepsi logo 2023: unveiling a bold spirit

So here we have the all-new Pepsi logo 2023. And there’s a lot to say about it! As we all know, PepsiCo has really made a name for itself. They’re one of the leading beverage and food companies with a global presence in over 200 countries and territories. And...

UX for mental health services and psychology platforms

New disrupting psychology platform launches on March 7

Aureliana PsicologĂ­a Online is a new online psychology platform that we have been working hard on for almost 2 years. The platform was developed to meet the needs of Spanish speaking individuals who need access to mental health services at an affordable cost. Our belief that mental health services...

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Persuasive design: the ultimate guide for better sales

In the competitive landscape of today’s digital world, persuasive design has become a key concept. It’s not about manipulating users but rather guiding them towards actions that align with their needs and desires. By understanding users and applying specific design principles and techniques, designers can create experiences that resonate...

Google Optimize Sunset: GOes Google Analytics 4 (GA4)

Breaking News: Google Optimize goes down on Sept. 30

Google Optimize, the popular website optimization and experimentation tool, is closing down on September 30, 2023. The decision was announced by Google in a mandatory email sent to users, in which the company mentioned the move to Google Analytics 4 (GA4) as the main reason for the shutdown. The...

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2023 UX salaries: Latam talent is most convenient

Based on recent data gathered from employment agencies in the U.S. and Europe, it’s evident that the fervor in UX design hiring that surged in 2021 is now gradually stabilizing. This doesn’t necessarily spell doom; rather, it presents a nuanced picture of the employment landscape for UX professionals. One...