Physical UX: using 2 drive thru lanes

Physical UX: Are 2 lanes better for fast paced restaurants?

So I think we needed to have something about Physical UX and how installation design will improve user experience. In this case, I’ll demonstrate this with mathematical theory (remember: UX is a science!). There’s a bit of Urban UX involved, hope you like it. A question about installation design...

Example of different mcdonalds packaging rebranding

2021 new brand redesign for McDonald’s looks like…

Brand redesign season is open! In what we might call the “most anticipated event of 2021,” McDonalds is responding to Burger King’s rebranding with its own branding redesign. Just weeks after competitor Burger King launched a new brand identity that quickly became a hit, McDonalds is doing the same...

Quantum UX (QUX) cover

Quantum UX and XCI: towards a powerful UX paradigm

Updated on February 11 , 2020 from the original “A basic intro to Quantum UX and XCI in User Experience.” This article continues on Quantum UX vs Design Thinking. Top 5 differences and quick guide A few months ago we published a sneak peek of our XCI-based UX framework....

Design Thinking vs Quantum UX Differences

Quantum UX vs Design Thinking. Top 5 differences and quick guide

Design Thinking vs Quantum UX Due to the uniqueness of QUX and its fluid features, definitions alone may not be enough to understand how to use this paradigm. A good way to understand the difference with other frameworks or UX paradigms is a visual comparison. Since the most used...

Sensorial UX: Sensory integration in product design

Sensory UX: A new approach that improves user experiences

Sensory UX (aka Sensorial UX) is a new branch between the many UX disciplines. One particularity of Sensory UX is that it always existed, even in ancient times. And there were many experiments and inventions that used that paradigm. However, as a clear and more regulated UX field, it...

Visual Identity for Inclusion

2021 Twitter’s New Visual Identity Loves Inclusion

Twitter presents a new visual identity based on Universal UX and inclusive design. The company wants to leave behind a very controversial year, which included accusations of spreading false news regarding the Covid-19 pandemic, influence in the government elections in the USA and even the expulsion of former President...

Gender inclusive UX design

Inclusive UX Design: The Best Way To Reach Universal UX?

Being as we are evangelists of accessibility and inclusion, it was about time we had an article on inclusive UX design, also known as Universal UX. Here at Dorve UX we believe in total inclusion, regardless of race, creed, age or gender. In the field of User Experience, it...

MIDI brand design cover

MIDI gets a great modern brand design in 2021

It seems 2021 is going to be the year in which companies will renew their brand design and identity. We started the year with the Burger King and Pfizer rebranding strategies and new logos. Now it is the turn of one of the communication protocols that shaped popular culture...

Pfizer brand identity design cover

Pfizer’s Cool Brand Identity Design for 2021

Pfizer is ahead of its Covid vaccine with a brand identity design that supersedes the previous one from 2009. Pfizer CEO Albert Bourla said in the official relaunch statement:“With Pfizer’s increased commitment to breakthrough science, now is the time to update our identity to reflect that reality” This redesign...

burger king rebranding campaign

Rebranding: Burger King going strong with its 2021 retro style.

Burger King’s brand identity is undergoing a massive makeover, with a complete rebranding strategy, the first in more than 20 years. The new brand identity was created by Siegel + Gale design agency, and is based on colors inspired by its “authentic and delicious food”, making use of orange,...

factorial design experiments

Factorial design: A powerful research tool

In this article, we’ll discuss factorial design experiments, a powerful methodology any researcher must know. Like any statistical research technique, it may sound a bit heavy. Therefore, I tried to simplify the contents in order to accurately explain what is factorial design (or factorial experiments) and how to use...

top free design tools 2021

25 free tools for UX, UI and web designers (2021 edition)

In this article, we’ll take a look to some free tools we can use in User Experience design and development (UXD), as well as web design. Many times we wonder how to do this or that thing. Or we invest money in services or software without knowing how useful...

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