Are Google SEO content guidelines killing real content?

Are Google SEO content guidelines killing real content?

Let’s talk about SEO content guidelines. First of all: We all love Google. And Bing, Yahoo, Yandex and all those wonderful search engines. Well, maybe not everyone does, but that’s another story. Personally, I love Google. When I say we all love Google, I mean every webmaster who lives...

Customer Satisfaction and CX Services

What is Customer Experience (CX)?

So, maybe you saw the words Customer Experience or the CX acronym somewhere and you wondered: what is this? Some people thinks it’s the same as Customer Service (CS), but this is just one of the parts of CX. Same goes for Technical Support, Help Desk and other common...

Is site speed important to rank in search engines?

Is site speed important to rank in search engines?

From time to time, we are asked to improve site speed (SS for short) for websites. The reason for this is due to the belief that Google, Bing and other search engines will rank the sites higher if they load fast. Well, the question is… is it correct? And...

UX UI

What is User Experience? Examples of UX in real life

So, you might be wondering… What is User Experience? Similarly, you might be wondering how UX affects our life. As we’ve seen in the Definition of User Experience, when we talk about this experience we are talking about a holistic vision about a system or product. Or, in some cases, the planning of...

Multivariate Testing and A/B Testing.

A / B and Multivariate Testing: Get True Results (Part 2)

Article about A/B and Multivariate Testing. If you want to start with part 1, please go to A/B and Multivariate Testing. What are they? (Part 1) Multivariate Testing (MVT) First of all, and to avoid confusion, this test is not the Multivariate analysis of variance, which is a much more...

A/B testing

A / B and Multivariate Testing: Get True Results (Part 1)

Learning how to perform A/B and Multivariate Testing is of paramount importance for any webmaster. Here we’ll see what these techniques are, and how to use them. A true user experience designer skill set includes the ability to test their premises with users and/or stakeholders. Before, during and after the launch of a product,...

The best (well, maybe worst) 5 usability failures ever

The best (well, maybe worst) 5 usability failures ever

This is a subjective (and somehow funny) top 5 list of the worst and most embarrassing usability failures.  The list does not include small businesses or manufacturers, only failures that caused millions of dollars of losses. We hope you find comfort if something goes wrong after reading this… 1) Samsung Note...

Decission path and intentionality

Intentionality in User Experience. Empathize with your users

(Note: this note has nothing to do with the concept of intentionality used by self-help or personal improvement sites) One of the most common words or concept when we are creating a user case or flow is intention, or intentionality. Of course, this is completely logical since every time...

Breaking News: UX is not UI. And that isn't a bad thing!

Breaking News: UX is not UI. And that isn’t a bad thing!

Let’s say it now: UX is not UI. Period. We can usually find (especially in job offers) a search for “ UX / UI Designer ” or “UX / UI Developer”.  And, of course, there are thousands of designers and developers trained in the UX area who are looking for work. Because of this, there are...

“Like” vs Bookmarks vs Favorites

“Like” vs Bookmarks vs Favorites

In the connected world of the Web, where the information is endless and the organization systems of such information are even more unattainable (technically they are infinite), one of the most common processes is a kind of information microorganization: storage or preservation of such information This process can be...

Persona in UX

UX Personas: A simple method to identify our users accurately

Today we’ll talk about personas or personae , from a UX point of view. For all those who dedicate to the User Experience , the concept of personas  is nothing new, we use it constantly. However, for those who have just started on this fascinating path, this concept is really important....

The disciplines of User Experience

The disciplines of User Experience: An amazing world

The disciplines of User Experience are many and really varied. Most people automatically thinks in UI (User Interface) because that’s the most common output for UX work. However, UI is just a tiny, tiny, small discipline within the vast UX universe! As an example of all this wide range...

UX screens for mobile app

What’s the definition of User Experience? Stop wondering!

Before we start, we need to make something clear: There are many definitions of user experience . Some as broad as the disciplines of User Experience itself. Other definitions are more narrow and simple, but not less correct. Renowned usability  experts Don Norman and Jakob Nielsen present one of those definitions, perhaps the simplest and...

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