new VISA logo 2021

New Visa logo in 2021? Well, kind of…

2021 comes with a new VISA logo. But… does it really? How far does Visa’s 2021 rebranding go? Let’s see what’s going on and what to expect VISA brand history VISA is a global payments technology company that enables fast, secure and reliable electronic payments for consumers, financial institutions,...

Cars branding books cover

FREE Cars Branding Books and Style Guides

Here’s another post with free content, this time cars branding books and visual identity guidelines Visual guidelines are very useful for those who want to work with these companies because they help them to be aware of the issues related to the specifications ( typography, color palettes, use )....

ux writing and ux upgrades cover

Perfect UX writing: AirBnB 2021 UX upgrades example

AirBnB had massive UX upgrades in 2021 and they did a master class in UX writing. The Covid 19 epidemic had a major impact on the hotel, lodging, and travel industries. For this reason, it is not surprising that AirBnB, one of the leading companies in the industry, has...

Example of different mcdonalds packaging rebranding

2021 new brand redesign for McDonald’s looks like…

Brand redesign season is open! In what we might call the “most anticipated event of 2021,” McDonalds is responding to Burger King’s rebranding with its own branding redesign. Just weeks after competitor Burger King launched a new brand identity that quickly became a hit, McDonalds is doing the same...

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