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Perfect UX writing: AirBnB 2021 UX upgrades example

AirBnB had massive UX upgrades in 2021 and they did a master class in UX writing. The Covid 19 epidemic had a major impact on the hotel, lodging, and travel industries. For this reason, it is not surprising that AirBnB, one of the leading companies in the industry, has...

Ux user categorization research

New UX User Categorizations to ease user research

Do we need new UX User categorizations? And if so, how and why? Are there any benefits or is it just a fad? Let’s try to answer these questions in this article. In the article HCI: Great user experiences are meant only for humans… or not? we saw how...

XMI design cover image

What is XMI design? How does it fit in Quantum UX?

In this article, we will give a brief introduction to XMI. As if we didn’t have too many acronyms already, we keep adding more! If you have read our article Introduction to Quantum UX, it is possible that you noticed a possible shortcoming within the wide variety of concepts...

affordable design vs cheap design and free design

Cheap Design or Affordable Design? What’s the difference?

Cheap design, affordable design, expensive design, even free design. All common ways of evaluating the price of one of the most important assets of any business: the brand. But as we already know, price is not value. And therein lies the great confusion of many people who start a...

wp custom development agency

Custom WordPress development: 5 reasons why you should do it.

Let’s start with a secret: we are a custom WordPress development agency. OK, you may say think we are a UX company, and you’ll be right. We specialize in UX Research (UXR) and UX Design (UXD) as well as User Interface Design (UI or UID). That’s a fact. However,...

Web development services agency

Web development: 10 tips to build a strong presence

Web development can be the ultimate weapon for any business. However, it can also be the worst burden. It all depends on what you do and how you do it. In this article, we will see 10 tips to choose a good web development agency or how to develop...

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The perfect UX design agency: 5 tips to check

When looking for a UX design agency, there are many doubts and questions. And let’s face it, there are a lot of UX design agencies. Yet, many of them are just web design agencies, or web development companies. Or a mix of both. In this article, we’ll discuss how...

Physical UX: using 2 drive thru lanes

Physical UX: Are 2 lanes better for fast paced restaurants?

So I think we needed to have something about Physical UX and how installation design will improve user experience. In this case, I’ll demonstrate this with mathematical theory (remember: UX is a science!). There’s a bit of Urban UX involved, hope you like it. A question about installation design...

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Quantum UX and XCI: towards a powerful UX paradigm

Updated on February 11 , 2020 from the original “A basic intro to Quantum UX and XCI in User Experience.” This article continues on Quantum UX vs Design Thinking. Top 5 differences and quick guide A few months ago we published a sneak peek of our XCI-based UX framework....

Visual Identity for Inclusion

2021 Twitter’s New Visual Identity Loves Inclusion

Twitter presents a new visual identity based on Universal UX and inclusive design. The company wants to leave behind a very controversial year, which included accusations of spreading false news regarding the Covid-19 pandemic, influence in the government elections in the USA and even the expulsion of former President...

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MIDI gets a great modern brand design in 2021

It seems 2021 is going to be the year in which companies will renew their brand design and identity. We started the year with the Burger King and Pfizer rebranding strategies and new logos. Now it is the turn of one of the communication protocols that shaped popular culture...

burger king rebranding campaign

Rebranding: Burger King going strong with its 2021 retro style.

Burger King’s brand identity is undergoing a massive makeover, with a complete rebranding strategy, the first in more than 20 years. The new brand identity was created by Siegel + Gale design agency, and is based on colors inspired by its “authentic and delicious food”, making use of orange,...

Danville high school student with a vision impairment wins graphic design competition

Student with a vision impairment wins graphic design competition

You know we’re accessibility nerds. We create accessible stuff and design inclusive experiences. However, today we’ll talk about designers with vision impairments who create their own experiences. And they’re quite good at doing it! Zamarian Griffin is a young student from George Washington High School who suffers from vision...

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