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UX Patterns: Learn how to take advantage of them

UX patterns are one of the most common tools used by user experience (UX) designers, including myself. These patterns allow us to reference both design elements and user behavior patterns, helping us create better experiences by using methods that have been tested thousands or even millions of times. However,...

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Android UX: the new Android 14 boosts usability

Introduction to the new Android UX So the new Android UX is up. In the last post about Android rebranding, we already mentioned that both Android UI and the overall user experience will undergo some major changes. And here we are: Google has released Android 14, which improves UX...

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Affordances: are you aware of its importance?

Introduction to Affordances: The Multidisciplinary Concept Definition and Origin Affordance is a term that is applied across various disciplines, including psychology, HCI, architecture, industrial design, and UX. The concept originally encompassed “all possible actions from/with/towards an object.” Over time, other fields, particularly those under the UX umbrella, refined this...

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Is UX ready for the new cryptocurrency world?

So, as the poet said, times are a-changing. But … Are we, as UX professionals, prepared for the new world of cryptocurrencies and all that it brings? Well, let us see if we can shed some light on this matter. Understanding cryptocurrencies The concept of cryptocurrency (or crypto for...

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Sensorial Branding: Deep meaningful UX for all 7 senses

Sensorial branding is a strategy to create impactful user experiences (UX) that elevate ordinary brand initiatives. Beyond mere images or names, the branding realm is expanding into a broader landscape. Brands aim not just to communicate but to deeply engage users, accomplishing this through all seven senses as defined...

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Upwork 2021 rebranding: a much improved look

So Upwork 2021 rebranding is here, and it’s quite good! Following the trend of 2021, where many big brands are redesigning their visual identity, Upwork is also joining this bandwagon. Upwork Inc. (Nasdaq: UPWK), today announced a completely revamped brand, tagline and global campaign to broaden the platform’s appeal...

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Perfect UX writing: AirBnB 2021 UX upgrades example

AirBnB had massive UX upgrades in 2021 and they did a master class in UX writing. The Covid 19 epidemic had a major impact on the hotel, lodging, and travel industries. For this reason, it is not surprising that AirBnB, one of the leading companies in the industry, has...

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New UX User Categorizations to ease user research

Do we need new UX User categorizations? And if so, how and why? Are there any benefits or is it just a fad? Let’s try to answer these questions in this article. In the article HCI: Great user experiences are meant only for humans… or not? we saw how...

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What is XMI design? How does it fit in Quantum UX?

In this article, we will give a brief introduction to XMI. As if we didn’t have too many acronyms already, we keep adding more! If you have read our article Introduction to Quantum UX, it is possible that you noticed a possible shortcoming within the wide variety of concepts...

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Cheap Design or Affordable Design? What’s the difference?

Cheap design, affordable design, expensive design, even free design. All common ways of evaluating the price of one of the most important assets of any business: the brand. But as we already know, price is not value. And therein lies the great confusion of many people who start a...

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Custom WordPress development: 5 reasons why you should do it.

Let’s start with a secret: we are a custom WordPress development agency. OK, you may say think we are a UX company, and you’ll be right. We specialize in UX Research (UXR) and UX Design (UXD) as well as User Interface Design (UI or UID). That’s a fact. But...

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Web development: 10 tips to build a strong presence

Web development can be the ultimate weapon for any business. However, it can also be the worst burden. It all depends on what you do and how you do it. In this article, we will see 10 tips to choose a good web development agency or how to develop...

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The perfect UX design agency: 5 tips to check

When looking for a UX design agency, there are many doubts and questions. And let’s face it, there are a lot of UX design agencies. Yet, many of them are just web design agencies, or web development companies. Or a mix of both. In this article, we’ll discuss how...

Physical UX: using 2 drive thru lanes

Physical UX: Are 2 lanes better for fast paced restaurants?

So I think we needed to have something about Physical UX and how installation design will improve user experience. In this case, I’ll demonstrate this with mathematical theory (remember: UX is a science!). There’s a bit of Urban UX involved, hope you like it. A question about installation design...

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Quantum UX and XCI: towards a powerful UX paradigm

Updated on February 11 , 2020 from the original “A basic intro to Quantum UX and XCI in User Experience.” This article continues on Quantum UX vs Design Thinking. Top 5 differences and quick guide A few months ago we published a sneak peek of our XCI-based UX framework....