Multivariate Testing and A/B Testing.

A / B and Multivariate Testing: Get True Results (Part 2)

Article about A/B and Multivariate Testing. If you want to start with part 1, please go to A/B and Multivariate Testing. What are they? (Part 1) Multivariate Testing (MVT) First of all, and to avoid confusion, this test is not the Multivariate analysis of variance, which is a much more...

Persona in UX

UX Personas: A simple method to identify our users accurately

Today we’ll talk about personas or personae , from a UX point of view. For all those who dedicate to the User Experience , the concept of personas  is nothing new, we use it constantly. However, for those who have just started on this fascinating path, this concept is really important....