HCI: Great user experiences are meant only for humans. Or not?

Note: this is a modified extract of one of the chapters of my new book on Multidimensional User Experience or Quantum UX (QUX). Parts of this article appeared in Spanish in a previous article I wrote at UXpanol When we talk about UX or User Experience, we always talk...

Great Design Principles

5 Great UX Design Principles of Successful IT Companies

This time I want to show you some of the design principles used by companies around the world. The original source is included for those who wish to delve further into these principles, which is highly recommended. It is interesting to see how these principles can be similar in...

User Experience History: Apple First Computer

User Experience History: More than 100 years of amazing wonders

User Experience History is as fascinating as the evolution of culture and technology in the 20th century, as it accompanied or even led such evolution! In times where UXD is more common, some people forgot that UXD is not just UI, but much more than that! And it existed...

Tips for UI Design

UI Design: Did you know this 7 tips formula for success?

When you start a UI Design project, you know the goal and you will probably have an idea on how to achieve it. However, it’s very common to miss the mark due to different factors. Maybe overconfidence When you start a user interface design project, you know the end...

What is Growth Hacking? 7 tips for your marketing strategy

What is Growth Hacking? 7 tips for your marketing strategy

“Growth Hacking” (or GH) is one of the most interesting marketing strategies nowadays. It’s also one of those terms that mean very little to most people. However, it is a term that will become increasingly popular. A bit like the infamous UI/UX. Only that UI/UX does not exist. On...

Customer Satisfaction and CX Services

What is Customer Experience (CX)?

So, maybe you saw the words Customer Experience or the CX acronym somewhere and you wondered: what is this? Some people thinks it’s the same as Customer Service (CS), but this is just one of the parts of CX. Same goes for Technical Support, Help Desk and other common...

Multivariate Testing and A/B Testing.

A / B and Multivariate Testing: Get True Results (Part 2)

Article about A/B and Multivariate Testing. If you want to start with part 1, please go to A/B and Multivariate Testing. What are they? (Part 1) Multivariate Testing (MVT) First of all, and to avoid confusion, this test is not the Multivariate analysis of variance, which is a much more...

Personas: Learn how we identify our users in UX

Personas: Learn how we identify our users in UX

For all those who dedicate to the User Experience , the concept of personas  is nothing new, we use it constantly. However, for those who have just started on this fascinating path, this concept is really important. So important that it will change your understanding of how to work with users....

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