Category: Theory
Wireframes vs. Mockups vs. Prototypes: 3 Tools for Success
The key differences between wireframes, mockups and prototypes in UX and UI design, and when to use each one.
60+ UI patterns to avoid failing in your designs
A UI pattern library of 60+ recurring interface solutions for web and mobile, grouped by category, each with a short…
Research methodologies: learn to master them
A guide to research methodologies for UX: qualitative, quantitative and mixed methods, and how methodology, method and technique fit together.
Stop Ignoring Qualitative Research. The definitive guide
A guide to qualitative research in UX: the five core methods (interviews, focus groups, ethnography, case studies, content analysis) and…
Affordances: are you aware of its importance?
Affordances in UX: what they are, how they differ from signifiers, the three types (false, hidden, perceptible), and the ethics…
Sensorial Branding: Deep meaningful UX for all 7 senses
Sensorial branding engages senses beyond sight, sound, smell, taste and touch, to build memorable, trademark-protected brands and meaningful UX.
Design your first Quantum UX project in 7 easy steps
A practical, step-by-step tutorial for designing your first Quantum UX (QUX) project: multiform and multidimensional design, XEl, sensorial UX and…
Artificial Intelligence and UX: a 2000 words Quantum UX practical example
A 2021 experiment where an AI wrote a whole article from user intent, demonstrating Quantum UX in practice, years before…
What is XMI design? How does it fit in Quantum UX?
XMI (X-User Model Interface) extends UX beyond digital: any user, any experience. Learn how it fits Quantum UX and its…
The Great History of User Experience – Part 2
The history of UX in the digital age, from 1985 to 2020: the Mac and Windows, SUS, the web, the…
How to do scientific research correctly in UX? A Simple 7 Step Guide
A simple, academically sound 7-step guide to scientific research in UX: scope, literature review, hypotheses, testing, analysis, conclusions and communication.
A / B and Multivariate Testing: Get True Results (Part 2)
Part 2: what multivariate testing (MVT) is, its four methods (discrete choice, full factorial, optimal design, Taguchi), and its data-hungry…
5 Great UX Design Principles of Successful IT Companies
The published UX design principles of Android, Airbnb, iOS, Uber and Facebook, compared side by side, and why documented principles…
UI Design: Did you know this 7 tips formula for success?
Seven proven UI design tips: research, accessibility, color theory, grids, multi-device design, design systems and a final checklist.
Sensory UX: A new approach that improves user experiences
What is Sensory (or Sensorial) UX? A discipline that designs multi-sense experiences, recognizing 9 human senses beyond the basic five.
What’s the difference between OKR vs KPI? A quick and fast guide
Note: this article is a more developed version of the answer I gave to the question “What is the difference…
Factorial design: A powerful research tool
What is factorial design? A clear guide to factorial experiments in UX research: factors and levels, interactions, the color-by-position example,…
User Experience History: More than 100 years of amazing wonders
A timeline of UX history from 1911 to 1987: Taylor, the Gilbreths, Bauhaus, Fitts's Law, Dreyfuss, Rams, Miller, Xerox PARC,…