Attention-driven design is at the heart of crafting engaging and user-friendly interfaces. This approach is vital for user engagement, user retention, and creating effective call-to-action buttons. In the ever-evolving...
In the competitive landscape of today’s digital world, persuasive design has become a key concept. It’s not about manipulating users but rather guiding them towards actions that align with their needs and desires. By understanding users and applying specific design principles and techniques, designers can create experiences that resonate...
Google Optimize, the popular website optimization and experimentation tool, is closing down on September 30, 2023. The decision was announced by Google in a mandatory email sent to users, in which the company mentioned the move to Google Analytics 4 (GA4) as the main reason for the shutdown. The...
So Los Angeles has a new tourism brand. Do not confuse it with a city brand guideline. Instead, this is a new visual identity for the tourism side of...
AirBnB had massive UX upgrades in 2021 and they did a master class in UX writing. The Covid 19 epidemic had a major impact on the hotel, lodging, and travel industries. For this reason, it is not surprising that AirBnB, one of the leading companies in the industry, has...
So it’s Doom’s Day: Figma is no longer free. But there are some new Figma features to make up for the Figma paid model. The announcements were made at an online event called #config21, which took place on April 21, 2021, the day Figma almost definitely abandons the free...
The long-announced and long-awaited Inter Milan 2021 logo and new brand identity have finally been unveiled. Without much noise, el Inter, l’Internazionale, FC Internazionale Milano or just Internazionale Milano has presented its new logo Inter Milan new 2021 logo was a troublesome process First of all, let’s start by...
So it’s time for a new Renault logo! The French brand launched a new logo… just like everybody else in automotive industry. However, there’s a bit more to the story. In January, Renault presented the new prototype of the R5. This prototype is a new version of the classic...
Cheap design, affordable design, expensive design, even free design. All common ways of evaluating the price of one of the most important assets of any business: the brand. But as we already know, price is not value. And therein lies the great confusion of many people who start a...
When looking for a UX design agency, there are many doubts and questions. And let’s face it, there are a lot of UX design agencies. Yet, many of them are just web design agencies, or web development companies. Or a mix of both. In this article, we’ll discuss how...
So 2021 seems to be the year of new brand designs. And Peugeot can’t be the exception. The new Peugeot logo and brand redesign is something really special. After...
Coca Cola revolutionizes the world of Sustainable Design and Packaging with the first paper bottle. The bottle, designed in partnership between Coca Cola and Danish packaging design studio Paboco,...
It seems 2021 is going to be the year in which companies will renew their brand design and identity. We started the year with the Burger King and Pfizer rebranding strategies and new logos. Now it is the turn of one of the communication protocols that shaped popular culture...
Note: this article is a more developed version of the answer I gave to the question “What is the difference in ROI, KPIs, OKRs metrics?” (see original here). While...
How to choose the best design firm for our project? Let’s see some tips to hire the best possible company to develop your brand or project. Note: This is...
So you are looking for a design agency, but you don’t know how to select the best one for your project. Let’s face it: there are more design agencies...
Pfizer is ahead of its Covid vaccine with a brand identity design that supersedes the previous one from 2009. Pfizer CEO Albert Bourla said in the official relaunch statement:“With Pfizer’s increased commitment to breakthrough science, now is the time to update our identity to reflect that reality” This redesign...
Burger King’s brand identity is undergoing a massive makeover, with a complete rebranding strategy, the first in more than 20 years. The new brand identity was created by Siegel + Gale design agency, and is based on colors inspired by its “authentic and delicious food”, making use of orange,...
