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Category: Marketing

29 articles
Marketing

The Ultimate Guide to See AI Traffic in GA4 (and Yes, All Other Sources as Well!)

Key takeaways What counts as AI traffic in GA4 GA4 counts a visit as AI traffic when someone clicks a…

7 min read
Marketing

Are We Becoming an SEO Agency? (UPDATE!)

As of today May 19 2025, all our SEO, AEO, GEO and anything in teh intersection of AI and SEO…

5 min read
Branding

Top 10 Reasons to Invest in High Quality Design for Your Logo and Brand

High quality design is what makes a prospect stay on your site, call you instead of a competitor and feel…

6 min read
Development

Shopify vs WooCommerce: 8 Key Factors to Help You Choose the Best Option

Shopify vs WooCommerce compared across 8 factors: ease of use, customization, pricing, scalability, security, support and SEO, with a verdict…

1 min read
Branding

2024 PayPal Logo: A Fully Honest Analysis (includes vector logos)

A candid breakdown of PayPal's 2024 Pentagram rebrand: the sharpened logo, the Futura-based PayPal Pro typeface, the dropped yellow, and…

2 min read
Accessibility

UX and SEO news: It seems like our CEO is featured everywhere!

It’s no news (or SEO news, lol) that our CEO is a thought leader in the UX community, as well…

4 min read
Branding

Dorve CEO Featured on Entrepreneur and 3 New Logo Critique

August 2024 is just starting, and we already have a lot of news. We have a new round of logo…

8 min read
Artificial Intelligence

AI Marketing: Create the Perfect Whooper and Make 1 Million!

Burger King is entering the AI marketing arena with considerable enthusiasm. This time, the US fast-food company has transitioned from…

6 min read
Blog Articles About UX, UI, Research and Development

Attention-Driven Design: 20 Guiding Principles for Better User Experience

Attention-driven design: 20+ principles that guide the user's eye toward key actions, from direction and contrast to whitespace, dominance and…

1 min read
Marketing

Persuasive design: the ultimate guide for better sales

A guide to persuasive design: techniques, cognitive biases and UI applications that ethically guide users toward action and boost conversions.

1 min read
Branding

Los Angeles new tourism brand is the ultimate “back to 80s” sensation

So Los Angeles has a new tourism brand. Do not confuse it with a city brand guideline. Instead, this is…

12 min read
Development

Perfect UX writing: AirBnB 2021 UX upgrades example

Airbnb's 2021 release was a master class in UX writing: simple language, numbers that support (not overwhelm), and story over…

1 min read
Blog Articles About UX, UI, Research and Development

Inter Milan’s 2021 new logo is on the wild!

The long-announced and long-awaited Inter Milan 2021 logo and new brand identity have finally been unveiled. Without much noise, el…

7 min read
Blog Articles About UX, UI, Research and Development

New Renault logo 2021: Hail to the Renaulution concept

So it’s time for a new Renault logo! The French brand launched a new logo… just like everybody else in…

7 min read
Branding

Cheap Design or Affordable Design? What’s the difference?

Cheap, affordable, expensive, free: these describe price, not value. Learn the real difference and why every design should be affordable,…

2 min read
Blog Articles About UX, UI, Research and Development

The perfect UX design agency: 5 tips to check

How to tell a real UX design agency from a web design company: the UX/UI/web difference, when you need each,…

1 min read
Blog Articles About UX, UI, Research and Development

2021’s Peugeot logo: a giant new brand design spirit. Literally.

So 2021 seems to be the year of new brand designs. And Peugeot can’t be the exception. The new Peugeot…

9 min read
Blog Articles About UX, UI, Research and Development

Sustainable Design: Coca Cola shakes 2021 with first paper bottle packaging.

Coca Cola revolutionizes the world of Sustainable Design and Packaging with the first paper bottle. The bottle, designed in partnership…

7 min read