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AI Marketing: Create the Perfect Whooper and Make 1 Million!

Burger King is entering the AI marketing arena with considerable enthusiasm. This time, the US fast-food company has transitioned from its retro rebranding to uber-technological heights with a campaign for users of the Burger King app. The contest involves creating a perfect Whopper using their AI-based app, combining up...

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Persuasive design: the ultimate guide for better sales

In the competitive landscape of today’s digital world, persuasive design has become a key concept. It’s not about manipulating users but rather guiding them towards actions that align with their needs and desires. By understanding users and applying specific design principles and techniques, designers can create experiences that resonate...

Google Optimize Sunset: GOes Google Analytics 4 (GA4)

Breaking News: Google Optimize goes down on Sept. 30

Google Optimize, the popular website optimization and experimentation tool, is closing down on September 30, 2023. The decision was announced by Google in a mandatory email sent to users, in which the company mentioned the move to Google Analytics 4 (GA4) as the main reason for the shutdown. The...

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Perfect UX writing: AirBnB 2021 UX upgrades example

AirBnB had massive UX upgrades in 2021 and they did a master class in UX writing. The Covid 19 epidemic had a major impact on the hotel, lodging, and travel industries. For this reason, it is not surprising that AirBnB, one of the leading companies in the industry, has...

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#config21: New Figma features to sweeten its paid model

So it’s Doom’s Day: Figma is no longer free. But there are some new Figma features to make up for the Figma paid model. The announcements were made at an online event called #config21, which took place on April 21, 2021, the day Figma almost definitely abandons the free...

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Inter Milan’s 2021 new logo is on the wild!

The long-announced and long-awaited Inter Milan 2021 logo and new brand identity have finally been unveiled. Without much noise, el Inter, l’Internazionale, FC Internazionale Milano or just Internazionale Milano has presented its new logo Inter Milan new 2021 logo was a troublesome process First of all, let’s start by...

New Renault Logo 2021

New Renault logo 2021: Hail to the Renaulution concept

So it’s time for a new Renault logo! The French brand launched a new logo… just like everybody else in automotive industry. However, there’s a bit more to the story. In January, Renault presented the new prototype of the R5. This prototype is a new version of the classic...

affordable design vs cheap design and free design

Cheap Design or Affordable Design? What’s the difference?

Cheap design, affordable design, expensive design, even free design. All common ways of evaluating the price of one of the most important assets of any business: the brand. But as we already know, price is not value. And therein lies the great confusion of many people who start a...

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The perfect UX design agency: 5 tips to check

When looking for a UX design agency, there are many doubts and questions. And let’s face it, there are a lot of UX design agencies. Yet, many of them are just web design agencies, or web development companies. Or a mix of both. In this article, we’ll discuss how...

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MIDI gets a great modern brand design in 2021

It seems 2021 is going to be the year in which companies will renew their brand design and identity. We started the year with the Burger King and Pfizer rebranding strategies and new logos. Now it is the turn of one of the communication protocols that shaped popular culture...

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Pfizer’s Cool Brand Identity Design for 2021

Pfizer is ahead of its Covid vaccine with a brand identity design that supersedes the previous one from 2009. Pfizer CEO Albert Bourla said in the official relaunch statement:“With Pfizer’s increased commitment to breakthrough science, now is the time to update our identity to reflect that reality” This redesign...