media planning ux

UX and Media Planning: A data driven approach to greater results

Welcome to the world of media planning and advertising! This is one of the many areas where UX plays an important role. I wrote this article in Spanish around 2016 or 2017, analyzing Latin American and Argentine markets, but I think some of the concepts may still be of...

Inter Milan new logo 2021 cover

Inter Milan’s 2021 new logo is on the wild!

The long-announced and long-awaited Inter Milan 2021 logo and new brand identity have finally been unveiled. Without much noise, el Inter, l’Internazionale, FC Internazionale Milano or just Internazionale Milano has presented its new logo Inter Milan new 2021 logo was a troublesome process First of all, let’s start by...

New Renault Logo 2021

New Renault logo 2021: Hail to the Renaulution concept

So it’s time for a new Renault logo! The French brand launched a new logo… just like everybody else in automotive industry. However, there’s a bit more to the story. In January, Renault presented the new prototype of the R5. This prototype is a new version of the classic...

ux design agency cover

The perfect UX design agency: 5 tips to check

When looking for a UX design agency, there are many doubts and questions. And let’s face it, there are a lot of UX design agencies. Yet, many of them are just web design agencies, or web development companies. Or a mix of both. In this article, we’ll discuss how...

MIDI brand design cover

MIDI gets a great modern brand design in 2021

It seems 2021 is going to be the year in which companies will renew their brand design and identity. We started the year with the Burger King and Pfizer rebranding strategies and new logos. Now it is the turn of one of the communication protocols that shaped popular culture...

Pfizer's brand identity design cover

Pfizer’s Cool Brand Identity Design for 2021

Pfizer is ahead of its Covid vaccine with a brand identity design that supersedes the previous one from 2009. Pfizer CEO Albert Bourla said in the official relaunch statement:“With Pfizer’s increased commitment to breakthrough science, now is the time to update our identity to reflect that reality” This redesign...

burger king rebranding campaign

Rebranding: Burger King going strong with its 2021 retro style.

Burger King’s brand identity is undergoing a massive makeover, with a complete rebranding strategy, the first in more than 20 years. The new brand identity was created by Siegel + Gale design agency, and is based on colors inspired by its “authentic and delicious food”, making use of orange,...

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From 0 to 3 mil. a month with just UX and...

In this article, we’ll tell how we used both UX and SEO techniques in order to create whole experiences for content based marketing campaigns. Content based marketing is one...

What is Growth Hacking? 7 tips for your marketing strategy

What is Growth Hacking? 7 tips for your marketing strategy

“Growth Hacking” (or GH) is one of the most interesting marketing strategies nowadays. It’s also one of those terms that mean very little to most people. However, it is a term that will become increasingly popular. A bit like the infamous UI/UX. Only that UI/UX does not exist. On...

Are Google SEO content guidelines killing real content?

Are Google SEO content guidelines killing real content?

Let’s talk about SEO content guidelines. First of all: We all love Google. And Bing, Yahoo, Yandex and all those wonderful search engines. Well, maybe not everyone does, but that’s another story. Personally, I love Google. When I say we all love Google, I mean every webmaster who lives...

Multivariate Testing and A/B Testing.

A / B and Multivariate Testing: Get True Results (Part 2)

Article about A/B and Multivariate Testing. If you want to start with part 1, please go to A/B and Multivariate Testing. What are they? (Part 1) Multivariate Testing (MVT) First of all, and to avoid confusion, this test is not the Multivariate analysis of variance, which is a much more...

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