Category: Case Studies
How to Grow a Website in the Age of AI Answers
Ah, the topic everybody loves: how to grow a website. Especially when you see your traffic declining and it feels…
Brand Strategy: 11 Experts Share Their Secrets
11 brand experts share how they build a brand identity from scratch: vision, values, audience, positioning and the consistency that…
E-Commerce Experts Reveal 17 Top Factors for User-Friendly Online Stores
An expert roundup: 17 e-commerce leaders share the key factors for a user-friendly online store. The recurring themes, synthesized into…
Generative AI Tools: Experts View and Results (Part 4)
Part 4: expert heuristic analysis (Shneiderman's rules), subjective ratings and side-by-side prompt tests reveal why three UX methods gave three…
Top 5 AI Image Generator Analysis (part 3)
Part 3: per-app user-research results for Adobe Firefly, Bing, Leonardo.AI, Kaiber and Midjourney, scored on 11 UX variables, with strengths,…
Choosing the Best AI Image Generation apps (Part 2)
Part 2 of the generative image AI case study: how real AI generation was defined vs filters, the final five…
Case Study: Best Generative Image AI (Part 1)
Part 1 of a UX case study on the best generative image AI apps: why it took three months, how…