Pepsi logo 2023 cover image

Pepsi logo 2023: unveiling a bold spirit

So here we have the all-new Pepsi logo 2023. And there’s a lot to say about it! As we all know, PepsiCo has really made a name for itself. They’re one of the leading beverage and food companies with a global presence in over 200 countries and territories. And...

Upwork 2021 rebranding analysis cover

Upwork 2021 rebranding: a much improved look

So Upwork 2021 rebranding is here, and it’s quite good! Following the trend of 2021, where many big brands are redesigning their visual identity, Upwork is also joining this bandwagon. Upwork Inc. (Nasdaq: UPWK), today announced a completely revamped brand, tagline and global campaign to broaden the platform’s appeal...

new VISA logo 2021

New Visa logo in 2021? Well, kind of…

2021 comes with a new VISA logo. But… does it really? How far does Visa’s 2021 rebranding go? Let’s see what’s going on and what to expect VISA brand history VISA is a global payments technology company that enables fast, secure and reliable electronic payments for consumers, financial institutions,...

great brand design: Huggies 2021

Great Brand Design: Huggies 2021 brand identity

Great brands are bound to great brand design. And in this case, it’s not an exception. Huggies is redesigning its brand image starting with a new visual identity design for 2021. While changes aren’t big, the Huggies company is revamping its identity with minor tweaks to its classic logo....

city branding book guidelines cover image

FREE 26 city branding books and style guides

Branding cities and countries is becoming increasingly popular, and if done right, it could mean a huge revenue stream for local governments. In this post, we’ll take a tour through the brand manuals of 26 cities and countries to understand what city branding is and why designers need these...

Inter Milan new logo 2021 cover

Inter Milan’s 2021 new logo is on the wild!

The long-announced and long-awaited Inter Milan 2021 logo and new brand identity have finally been unveiled. Without much noise, el Inter, l’Internazionale, FC Internazionale Milano or just Internazionale Milano has presented its new logo Inter Milan new 2021 logo was a troublesome process First of all, let’s start by...

New Renault Logo 2021

New Renault logo 2021: Hail to the Renaulution concept

So it’s time for a new Renault logo! The French brand launched a new logo… just like everybody else in automotive industry. However, there’s a bit more to the story. In January, Renault presented the new prototype of the R5. This prototype is a new version of the classic...

affordable design vs cheap design and free design

Cheap Design or Affordable Design? What’s the difference?

Cheap design, affordable design, expensive design, even free design. All common ways of evaluating the price of one of the most important assets of any business: the brand. But as we already know, price is not value. And therein lies the great confusion of many people who start a...

Example of different mcdonalds packaging rebranding

2021 new brand redesign for McDonald’s looks like…

Brand redesign season is open! In what we might call the “most anticipated event of 2021,” McDonalds is responding to Burger King’s rebranding with its own branding redesign. Just weeks after competitor Burger King launched a new brand identity that quickly became a hit, McDonalds is doing the same...

Visual Identity for Inclusion

2021 Twitter’s New Visual Identity Loves Inclusion

Twitter presents a new visual identity based on Universal UX and inclusive design. The company wants to leave behind a very controversial year, which included accusations of spreading false news regarding the Covid-19 pandemic, influence in the government elections in the USA and even the expulsion of former President...

MIDI brand design cover

MIDI gets a great modern brand design in 2021

It seems 2021 is going to be the year in which companies will renew their brand design and identity. We started the year with the Burger King and Pfizer rebranding strategies and new logos. Now it is the turn of one of the communication protocols that shaped popular culture...

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