Branding cities and countries is becoming increasingly popular, and if done right, it could mean a huge revenue stream for local governments. In this post, we’ll take a tour through the brand manuals of 26 cities and countries to understand what city branding is and why designers need these...
The long-announced and long-awaited Inter Milan 2021 logo and new brand identity have finally been unveiled. Without much noise, el Inter, l’Internazionale, FC Internazionale Milano or just Internazionale Milano has presented its new logo Inter Milan new 2021 logo was a troublesome process First of all, let’s start by...
So it’s time for a new Renault logo! The French brand launched a new logo… just like everybody else in automotive industry. However, there’s a bit more to the story. In January, Renault presented the new prototype of the R5. This prototype is a new version of the classic...
Cheap design, affordable design, expensive design, even free design. All common ways of evaluating the price of one of the most important assets of any business: the brand. But as we already know, price is not value. And therein lies the great confusion of many people who start a...
So 2021 seems to be the year of new brand designs. And Peugeot can’t be the exception. The new Peugeot logo and brand redesign is something really special. After...
Brand redesign season is open! In what we might call the “most anticipated event of 2021,” McDonalds is responding to Burger King’s rebranding with its own branding redesign. Just weeks after competitor Burger King launched a new brand identity that quickly became a hit, McDonalds is doing the same...
Coca Cola revolutionizes the world of Sustainable Design and Packaging with the first paper bottle. The bottle, designed in partnership between Coca Cola and Danish packaging design studio Paboco,...
Twitter presents a new visual identity based on Universal UX and inclusive design. The company wants to leave behind a very controversial year, which included accusations of spreading false news regarding the Covid-19 pandemic, influence in the government elections in the USA and even the expulsion of former President...
It seems 2021 is going to be the year in which companies will renew their brand design and identity. We started the year with the Burger King and Pfizer rebranding strategies and new logos. Now it is the turn of one of the communication protocols that shaped popular culture...
