affordable design vs cheap design and free design

Cheap Design or Affordable Design? What’s the difference?

Cheap design, affordable design, expensive design, even free design. All common ways of evaluating the price of one of the most important assets of any business: the brand. But as we already know, price is not value. And therein lies the great confusion of many people who start a...

wp custom development agency

Custom WordPress development: 5 reasons why you should do it.

Let’s start with a secret: we are a custom WordPress development agency. OK, you may say think we are a UX company, and you’ll be right. We specialize in UX Research (UXR) and UX Design (UXD) as well as User Interface Design (UI or UID). That’s a fact. However,...

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The perfect UX design agency: 5 tips to check

When looking for a UX design agency, there are many doubts and questions. And let’s face it, there are a lot of UX design agencies. Yet, many of them are just web design agencies, or web development companies. Or a mix of both. In this article, we’ll discuss how...

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MIDI gets a great modern brand design in 2021

It seems 2021 is going to be the year in which companies will renew their brand design and identity. We started the year with the Burger King and Pfizer rebranding strategies and new logos. Now it is the turn of one of the communication protocols that shaped popular culture...

Pfizer brand identity design cover

Pfizer’s Cool Brand Identity Design for 2021

Pfizer is ahead of its Covid vaccine with a brand identity design that supersedes the previous one from 2009. Pfizer CEO Albert Bourla said in the official relaunch statement:“With Pfizer’s increased commitment to breakthrough science, now is the time to update our identity to reflect that reality” This redesign...

top free design tools 2021

25 free tools for UX, UI and web designers (2021 edition)

In this article, we’ll take a look to some free tools we can use in User Experience design and development (UXD), as well as web design. Many times we wonder how to do this or that thing. Or we invest money in services or software without knowing how useful...

Great Design Principles

5 Great UX Design Principles of Successful IT Companies

Update: you might be interested in our new list of free tools for UX, UI and Web designers. A hand curated list of 25 free resources we actually tested (we use some of them every day), so no paid links, no referrals, no bias. Hope you like it! This...

Tips for Great Web Design

Looking for great web design? 5 tips you can’t ignore

When looking for a web design agency, it’s easy to fall for promises or great looking sites that can’t deliver for their clients. Let me be clear: around 50% of our clients come to us after a failed experience. They are split in three main groups: Those that opted...

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