It’s no news (or SEO news, lol) that our CEO is a thought leader in the UX community, as well as in anything data-driven, such as marketing or SEO. After all, that’s what we do on a daily basis!
However, he’s being showcased on different websites and articles. I already posted an article on this, but he’s accumulating interviews, so I’ll need to add a static section dedicated to his interviews and live appearances.
In the meanwhile, here’s a list of different articles where he provides insight on different subjects, including accessibility, UX, marketing and SEO news.
Anyway, with great pride and deep appreciation to the various websites and reporters, I’ll share the different articles where he contributed insights last week.
List of Articles for the First Half of September
New Interview:
The same day I published this post, an interview with Fabio was published on Featured.com. You can’t miss it—there are a lot of cool insights on what we do and how we do it. You can read the full interview at https://blog.featured.com/fabio-devin-ceo-dorve/
UX news related:
From The Drum:
As Xbox innovates again, is the gaming industry finally getting accessibility right?
Here Fabio speaks about the new developments in gaming controls, specifically for Xbox, and how they may help provide a more inclusive experience for disabled users, especially those with severe disabilities like cerebral palsy. This is something we already discussed in the article about Xbox’s new inclusive controls, so it’s no news for our frequent readers. But for those who are new to this, don’t miss the article, as other experts also share their views.
From CMSwire:
UX in the Hot Seat: Make the Business Case for User Experience
Here Fabio shares his views on a complex topic: how to justify investment in UX. This should be a master class on the subject since most UX companies and individuals face this issue. We’ll likely add a full article on the subject. In the meantime, you can read the article via the link above; it’s highly recommended.
Below, I have included an extract from the article I consider of utmost importance for anyone in the UX business, whether it’s a UX company, a student, or just a UX aficionado.
Fabio Devin, UX analyst and CEO at Dorve UX, a user experience design firm, told CMSWire that although he usually has no insight into ROI other than knowing if “it worked” or “it didn’t work,” he has been able to measure the ROI of UX by comparing the cost of UX investments (such as user research, design and testing) with the tangible benefits they produce.
“These benefits can include increased conversion rates, reduced user error rates, higher customer satisfaction, lower support costs and improved user retention,” said Devin. “I also look at metrics like the decrease in development time due to early UX involvement, which prevents costly redesigns later on, known as UX debt.”
SEO news related:
From Tech Magazine:
Tech Magazine bylined our article on technical SEO research, so if you have read it, it’s more or less the same. However, this version offers a more succinct and fast read if you are short on time and only interested in the hard data. Please click the link to read the article, “Scientific Research Proves Google Core Updates Algorithm is of Technical Nature.”
From Software House:
Another article on SEO news subject (see how we’re quickly becoming a SEO agency?), this time from Software House, where Fabio provided insights on the best practices for SEO. Read the full article, “What Do You Believe Are the Most Critical Best Practices for Ensuring SEO-Friendly Web Development in 2024?”
Upcoming Interviews and Appearances:
Fabio will be featured on Hubspot and JollySEO (marketing and SEO, respectively) and will be a special guest at WordPress’ Wordcap Bretagne (France, recorded).
Personally, I feel so proud and grateful to be learning from the masters (both Fabio and Dr. Mariana Arismendi). Just imagine what you’d learn by the side of these giants!