Great Design Principles

5 Great UX Design Principles of Successful IT Companies

This time I want to show you some of the design principles used by companies around the world. The original source is included for those who wish to delve further into these principles, which is highly recommended. It is interesting to see how these principles can be similar in...

Tips for Great Web Design

Looking for great web design? 5 tips you can’t ignore

When looking for a web design agency, it’s easy to fall for promises or great looking sites that can’t deliver for their clients. Let me be clear: around 50% of our clients come to us after a failed experience. They are split in three main groups: Those that opted...

UX fights COVID-19

Covid-19: Helping people fight the pandemic

Covid-19. Covid19. Yes, we know you’re already tired of reading about it and you only want this to finish. Like many people around the world, we’re worried about the whole COVID-19 pandemic. We understand the different problems that this brings for all people, no matter where in the world...

User Experience History: Apple First Computer

User Experience History: More than 100 years of amazing wonders

User Experience History is as fascinating as the evolution of culture and technology in the 20th century, as it accompanied or even led such evolution! In times where UXD is more common, some people forgot that UXD is not just UI, but much more than that! And it existed...

Tips for UI Design

UI Design: Did you know this 7 tips formula for success?

When you start a UI Design project, you know the goal and you will probably have an idea on how to achieve it. However, it’s very common to miss the mark due to different factors. Maybe overconfidence When you start a user interface design project, you know the end...

What is Growth Hacking? 7 tips for your marketing strategy

What is Growth Hacking? 7 tips for your marketing strategy

“Growth Hacking” (or GH) is one of the most interesting marketing strategies nowadays. It’s also one of those terms that mean very little to most people. However, it is a term that will become increasingly popular. A bit like the infamous UI/UX. Only that UI/UX does not exist. On...

Are Google SEO content guidelines killing real content?

Are Google SEO content guidelines killing real content?

Let’s talk about SEO content guidelines. First of all: We all love Google. And Bing, Yahoo, Yandex and all those wonderful search engines. Well, maybe not everyone does, but that’s another story. Personally, I love Google. When I say we all love Google, I mean every webmaster who lives...

Customer Satisfaction and CX Services

What is Customer Experience (CX)?

So, maybe you saw the words Customer Experience or the CX acronym somewhere and you wondered: what is this? Some people thinks it’s the same as Customer Service (CS), but this is just one of the parts of CX. Same goes for Technical Support, Help Desk and other common...

Is site speed important to rank in search engines?

Is site speed important to rank in search engines?

From time to time, we are asked to improve site speed (SS for short) for websites. The reason for this is due to the belief that Google, Bing and other search engines will rank the sites higher if they load fast. Well, the question is… is it correct? And...

UX UI

What is User Experience? Examples of UX in real life

So, you might be wondering… What is User Experience? Similarly, you might be wondering how UX affects our life. As we’ve seen in the Definition of User Experience, when we talk about this experience we are talking about a holistic vision about a system or product. Or, in some cases, the planning of...

Multivariate Testing and A/B Testing.

A / B and Multivariate Testing: Get True Results (Part 2)

Article about A/B and Multivariate Testing. If you want to start with part 1, please go to A/B and Multivariate Testing. What are they? (Part 1) Multivariate Testing (MVT) First of all, and to avoid confusion, this test is not the Multivariate analysis of variance, which is a much more...

A/B testing

A / B and Multivariate Testing: Get True Results (Part 1)

Learning how to perform A/B and Multivariate Testing is of paramount importance for any webmaster. Here we’ll see what these techniques are, and how to use them. A true user experience designer skill set includes the ability to test their premises with users and/or stakeholders. Before, during and after the launch of a product,...

The best (well, maybe worst) 5 usability failures ever

The best (well, maybe worst) 5 usability failures ever

This is a subjective (and somehow funny) top 5 list of the worst and most embarrassing usability failures.  The list does not include small businesses or manufacturers, only failures that caused millions of dollars of losses. We hope you find comfort if something goes wrong after reading this… 1) Samsung Note...

Decission path and intentionality

Intentionality in User Experience. Empathize with your users

(Note: this note has nothing to do with the concept of intentionality used by self-help or personal improvement sites) One of the most common words or concept when we are creating a user case or flow is intention, or intentionality. Of course, this is completely logical since every time...

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